Best Writing

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We're a fully remote company co-founded in 2020 by Edgaras Benediktavicius (Ed), Isabella Russi Gallon (Isa), and Tomas Laurinavicius (Tom). Building a Small Business Portfolio Craftled's philosophy is to stay lean and profitable while building a sustainable and ethical business portfolio. We started with no-code tools building Content Writing Jobs, a job board for writers, then rebranded to Best Writing, the all-in-one writing marketplace, and rebranded again to Craftled to serve as the holding company for all current and future ventures. We're inspired by 37signals, Daniel Vassallo's Small Bets, Pieter Levels, saas.group, and other calm, profitable, and sometimes boring business owners. Source

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Parallelism in Writing: Grammar Rule, Rhetorical Device, and Persuasion Tool

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By Tomas Laurinavicius
| Best Writing
Parallelism is the practice of using the same grammatical form for sentence elements of equal weight. It's what makes "I came, I saw, I conquered" feel inevitable and "I have a dream" carry its cumulative force. And it's what your résumé bullets are missing when they mix "Managed accounts / Coordinating outreach / Customer satisfaction." William Strunk stated Principle #8 in The Elements of Style in 1918: "Expressions of similar content and function should be outwardly similar.
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Proposal Cover Letter: How to Write One That Earns Attention

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By Tomas Laurinavicius
| Best Writing
The average team spends 33 hours responding to a single RFP, according to Loopio's 2026 RFP Trends Report. The cover letter is the one page that makes that investment count, or wastes it. Better Proposals, whose platform has processed hundreds of thousands of proposals, found that readers spend the most time on three sections: the cover letter, costs, and timescale (alongside the executive summary). Everything else gets skimmed.
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Articles by Hayden Bleasel

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By Hayden Bleasel
| Best Writing
Australian design engineer in San Francisco, now at OpenAI. Creator of next-forge (acquired by Vercel), Kibo UI (acquired by shadcnblocks) and Ultracite. Working on open-source tooling and components for the web.
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From Freelance Writer to Content Agency: The Systems You Need Before You Scale

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By Tomas Laurinavicius
| Best Writing
Most freelance writers start with one clear goal: Get paid to write. That might mean landing your first blog post client, ghostwriting a newsletter, helping a founder clean up their LinkedIn posts, or taking on a monthly retainer for a company that needs consistent content. At that stage, the business can live in your inbox. You know every client. You know every deadline. You know which brief belongs to which Google Doc because you probably created all of them yourself. And for a while, that works.
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How to Become a Content Creator: What the Real Data Shows in 2026

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By Tomas Laurinavicius
| Best Writing
A content creator produces digital media (videos, articles, podcasts, or graphics) for a defined audience on platforms like YouTube, TikTok, Substack, or Instagram. The creator economy crossed $314 billion in 2026, with Goldman Sachs projecting it will reach $480 billion by 2027. Getting in means choosing a niche, picking a platform strategically, and building income infrastructure before the audience arrives, not after. Most guides cover the creation side and skip the business side.
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What 50 Ebook Statistics Tell Writers About Publishing in 2026

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By Tomas Laurinavicius
| Best Writing
The global ebook market reached $14.92 billion in 2025, but a competing estimate puts the same market at $50.61 billion. Both figures are technically accurate: they measure entirely different things. Meanwhile, 31% of U.S. adults read an ebook in 2025, and 31% of Amazon's ebook sales come from self-published titles. The most interesting story in ebook data is not the top-line market size.
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Allegory: Types, Examples, and a 5-Step Craft Walkthrough

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By Tomas Laurinavicius
| Best Writing
An allegory is a narrative in which characters, events, and settings represent a second, parallel meaning (moral, political, philosophical, or spiritual) beneath the surface story. Animal Farm maps Soviet history onto a farm rebellion. Plato's Allegory of the Cave maps the philosopher's journey to enlightenment onto prisoners watching shadows on a wall. Both stories work as literal narratives. Both carry a complete symbolic system operating simultaneously.
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15 Trusted Sources for Blog Article Images in 2026

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By Tomas Laurinavicius
| Best Writing
Unsplash, Pexels, and Pixabay cover most of what writers need at zero cost. For AI-generated images with commercial IP protection, Adobe Firefly is the only tool that provides an indemnification guarantee. For historical and scientific imagery unavailable on commercial sites, Wikimedia Commons holds 141 million free media files. Below, 15 sources organized by license type, cost, and use case. One thing most image guides omit: the "Big 3 free sites" are now owned by just two companies.
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Foreshadowing: How to Plant Clues Readers Miss (Then Can't Unsee)

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By Tomas Laurinavicius
| Best Writing
Foreshadowing is a literary device in which writers plant hints about future events before they arrive, building anticipation and making revelations feel earned rather than arbitrary. Reedsy defines it as "the art of saying 'something important is about to happen' without revealing exactly what or when." It appears in Greek tragedy, Shakespeare's history plays, and virtually every successful thriller published today. The technique isn't about hiding information.
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Five Types of Irony in Writing (and How to Deploy Each One)

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By Tomas Laurinavicius
| Best Writing
Irony is a literary and rhetorical device that creates meaning through contrast. What is said differs from what is meant, what is expected diverges from what occurs, or what a character believes contradicts what the audience knows. It appears in Jane Austen's opening sentences, Shakespeare's tragedies, and Breaking Bad's most devastating scenes. Unlike metaphor or simile, which create connection through resemblance, irony depends on the reader recognizing a gap between the surface and the real.
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