WFRG-FM (Marcy, NY)
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WFRG-FM (104.3 FM), branded as Big Frog 104, is a country music radio station licensed to Utica, New York. Owned by Townsquare Media as part of a cluster with news-talk station WIBX, hot AC-formatted WLZW and classic hits-formatted WODZ, it bills itself as "The Best And Most Country". Source
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Media Outlet details
| Scope | Local |
|---|---|
| Language | English |
| Country | United States of America |
| Media Market | Utica |
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Similarweb UVM |
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Comscore UVM |
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| Radio Media Market | Utica-Rome |
| Radio Format | Country |
Recent Articles
Search ArticlesFive Tornadoes Confirmed in New York From One Night of Storms Original
What a wild year it has been for tornadoes in New York. And the number just keeps climbing. After National Weather Service crews surveyed damage left behind by the powerful storms that swept across the state Wednesday, September 2, meteorologists have now confirmed five separate tornadoes touched down in New York in a matter of just a few hours. Those latest confirmations push New York's tornado total for 2026 to 21.
Two New York Colleges Appear On 2027 Top Party School List Original
While college is meant to help students further pursue a career path or discover what might interest them, some colleges and universities have a "party scene." Not one but two New York State Colleges made a recent list of "Top Party Schools of 2027." READ MORE: School Safety Concerns Grow In New York As Viral 'Cat In The Hat' Meme Gains Popularity The website Niche evaluated a mix of self-reported student survey data, campus culture metrics, and off-campus nightlife availability.
Burrstone Road-Arterial Ramp Closure Expected To Last Weeks Original
Heads up if your travels have you hopping on the 5/8/12 arterial heading south from Burrstone Road. The New York State Department of Transportation announced that the southbound on-ramp in Utica will close to all traffic starting September 8th at 7am. But how long will traffic be diverted? Impact on Daily Commuters The on-ramp closure is expected to last four weeks. DOT officials say the closure is required for crews to perform critical bridge maintenance operations along the structure.
Another New York Tornado! Waterloo Added to Growing 2026 List Original
Apparently Mother Nature isn't quite finished with New York yet. Another tornado has been confirmed in the Empire State, this time in the Waterloo area of Seneca County, after a powerful line of storms rolled through Central New York on Wednesday, September 2. The National Weather Service in Binghamton sent a survey team to the Waterloo area Thursday to take a closer look at the damage left behind. Meteorologists say they have found evidence of both a tornado and strong straight-line winds.
Beyond The Books: The Surprising Power of Your Mid-York Library Card Original
If you think a library card is only good for checking out paperbacks, think again. Across Oneida, Herkimer, and Madison counties, the Mid-York Library System offers a staggering array of perks that go far beyond traditional reading and all it takes to unlock them is a free library membership. Do you still have your library card? Mines been through a lot but it still works. Brett Hall/TSM Brett Hall/TSM Library of Things Your card is practically a golden ticket to regional travel.
Is Albany’s Next Christmas Tree Sitting in Your Yard? Original
Every year, the New York State Office of General Services launches its search for a donated spruce tree to serve as the centerpiece for the Empire State Plaza holiday display in Albany. State officials do prioritize trees in close proximity to the Capital Region to simplify the cutting, hauling, and maneuvering a massive tree into downtown. But maybe you have family willing to have one of their trees be the showcase this December.
Flooding Forces Temporary Closure at New York State Fair Original
If you were planning to head to the New York State Fair today, you may want to hold off before getting in the car. Flooding on the Fairgrounds has forced officials to temporarily close the gates while crews work to address the damage and make conditions safe enough for fairgoers to return. The Fair posted an update on social media, saying the gates are temporarily closed while they mitigate flood damage across the grounds. The flooding is already having an impact on today's entertainment schedule.
Could Good Drivers Get Rewarded With Faster Green Lights In New York State? Original
Anyone who drives down Genesee Street in Utica knows...there are a lot of lights. And with that comes a lot of time waiting for the green light. What if that traffic light changed because it knew you weren't speeding? It's actually a thing in other cities in the country. Sounds like a dream come true for good drivers and a nightmare for speeders.
Chobani’s $1.2 Billion PA Acquisition Doesn’t Change Rome Plans Original
Chobani's announcement this week may have come as a surprise to many in Central New York as the company has plans to build in Rome. But local leaders are reassuring the community this announcement will have no effect on the yogurt company's plans for our region. Chobani is purchasing Keurig-Dr Pepper's Allentown, Pennsylvania manufacturing facility for $125 million, while also spending $800 million to buy back K-DP's equity stake in the brand.
Corning Already Looks Like a Hallmark Movie—Now It Could Actually Be One Original
Forget Hollywood. One of the next Hallmark Christmas movies could be filmed in New York—and it could happen in Corning. Corning has been named one of 25 finalists in Hallmark's Merriest Christmas Towns Contest, and it's the only town in New York State to make the list. Now, it's up to Christmas fans to help get Corning to the top.