BIMA

As a child, I remember playing board games. Mostly as a solution to weather-induced boredom (I always felt that Mattel missed a trick not calling them ‘bored games,’ but let’s not ‘dwell’). I longed for the games to be innovated away from the experience of Lego-to-foot injuries, Subbuteo scuffles and lost Monopoly millions. I wanted technology to intervene and make a version that could be played on the TV. Well, it did… and so much more.

Audio has quietly evolved into one of the most powerful and flexible channels available to marketers today. Once considered a supporting player, it’s now central to how people consume content and how brands can connect with audiences throughout the day.

Earlier this month, a senior team from Space & Time travelled to the heart of Dublin’s ‘Silicon Docks’ for an intensive, all-day workshop at Google’s EMEA headquarters.

For many eCommerce brands, the conversation right now sounds way too familiar: “Costs are up, performance is harder, and everything feels more unpredictable.” International geopolitics hit eCommerce fast and hard, and brands are susceptible to the consequences. Fuel prices, shipping volatility, energy costs, media inflation, all of these are real. But focusing on any single cost or hoping these events are temporary misses the bigger picture.

Video has always been effective in Google Ads but hard to scale due to production costs and limited resources. Now, Google’s integration of Veo into Asset Studio streamlines video creation directly within the platform. Advertisers can easily make short video ads from static images for YouTube, with no need for external tools or specialist teams. [searchengineland.com] Features include: Making 5 & 10 second videos from images. Combining text and images into video templates.

63% of all UK adults who use the internet have used AI ‘in the last month’, according to GWI’s latest quarterly survey (Q4 2025). Generational Breakdown of Monthly AI Use Unsurprisingly, this differs considerably by generation. Whilst usage is not quite universal amongst Gen Z it rises to 84% of this youngest of the generational cohorts tracked, and up to just over 3/4s of Millennials at 76%.

There is no denying the power and effectiveness that paid social advertising plays in your marketing mix. By having a presence across multiple platforms, you can build a solid brand reputation and a relationship with your desired audience. Over recent years, using a paid social strategy to leverage results has faced inevitable challenges with ad blockers, targeting restrictions and cookie limitations.

If you work in eCommerce, you already know how hard it is to find moments where customers are genuinely open to discovering new brands. But there is one moment that’s predictable, high value and high‑volume, and massively underutilised, where brand loyalty resets, spending spikes, and people actively search for help.

What Is Prophecy Every business reaches a point where instinct alone isn’t enough. Prophecy is built for that moment. It’s Space & Time’s bespoke Media Mix Modelling solution, designed to help brands make smarter investment decisions even in lean‑data environments where huge daily volumes of sales or conversion data aren’t available. MMM depends on strong historic data, consistent media spend records across all channels, CRM or ecommerce inputs, and a wide range of contextual signals.

Hot on the heels of ChatGPT firing the starting pistol, with their Stripe Integration in the US, Google has quickly and inevitably reacted to the ‘bang.’ Exciting times, as we enter the new era of ‘agentic commerce,’ where AI agents help shoppers move from inspiration to checkout and post purchase support with far less friction. The announcement introduces the Universal Commerce Protocol (UCP) alongside Business Agent, Direct Offers, and richer Merchant Center attributes.