Bitly Blog

You built one campaign, but the people it needs to reach are not all the same. Some of them live in Mexico City, some in Montreal. Some are opening your link on a phone in line for coffee, others on a desktop at their kitchen table. Some are seeing your QR Code on a poster that’s only relevant for the next two weeks. Pointing all of your links to the same destination means someone, somewhere, might land on the wrong page.

The Bitly and Shopify integration now shows your Shopify sales data directly inside Bitly, so you can see which links and QR Codes drive real purchases without logging into Shopify. After connecting the integration, you can view orders, sales, and conversion rate right alongside your usual click and scan data for your Shopify links. Here’s the story so far. Earlier this year, we brought Bitly into Shopify, so you could create and track branded links without leaving your store.

The customer journey today doesn’t follow a straight line. People research, consume content, and interact with brands across more channels than ever—and they expect something useful at every step. That complexity generates a lot of data. But more dashboards haven’t delivered more clarity. Marketers are under pressure to move faster with less, and the tools they’re using often can’t keep up.

Stephen Robles is a video and podcast creator with over 15 years in tech journalism and more than 200,000 subscribers on YouTube, where he publishes in-depth tech reviews and tutorials across 850+ videos. He co-hosts the Primary Tech Show with Jason Aten, a weekly show covering the most important stories in technology. Links are the backbone of everything I make. I’ve been creating content about technology for over 15 years—videos, podcasts, Apple Shortcuts tutorials, the works.

Choosing between Bitly and Rb.gy starts with one practical question: do you need a quick short link, or do you need every link to work harder? Rb.gy is a free URL shortener from Rebrandly that creates short links with no sign-up required. It helps when you want to paste a long URL, copy a shorter one, and move on. Bitly gives marketers a full link management platform with branded short links, QR Codes, landing pages, analytics, and enterprise security in one dashboard.

This post features insights from Sophie Miller, founder of Pretty Little Marketer—a global marketing community of over 600,000 known for making social media strategy feel approachable, actionable, and actually fun. I built Pretty Little Marketer from my university sofa. One Instagram page, one mission: make marketing feel less overwhelming and more human.

A customer scans a code on a coffee shop counter to pull up the menu. A shopper scans a code on a product package to unlock a discount. At an event, a quick scan opens a ticket, a registration page, or a piece of content. QR Codes are everywhere because connecting offline to online experiences is no longer optional. Every business, brand, and experience now has a digital layer. According to our recent survey, 86% of marketers plan to increase their QR Code usage in the next year. Why?

NEW YORK – Thursday, March 19 – Bitly Inc., a leading global platform for link and QR Code management, today announced the appointment of Matt Young as Chief Technology Officer. The hire marks the latest in a series of strategic leadership appointments under CEO Peter Krivkovich, who took the helm in 2025 and has been focused on strengthening Bitly’s leadership team to accelerate platform innovation and scale the company’s growth.

When you’re evaluating a new tool, one thing tends to matter more than any feature list: what other customers think. That’s why platforms like G2 have become a go-to resource for understanding how products actually perform in the real world. On a regular basis, G2 releases updated reports and rankings based entirely on verified user reviews—real feedback from the people using these tools every day.

Marketing doesn’t happen in one place anymore. Someone might scan a QR Code on a poster, tap a link in an SMS, or click from your newsletter before landing on your site. With that many touchpoints in play, it’s easy to lose sight of what’s actually driving engagement. Clicks and scans are early signals. They show which messages earn attention, which channels pull people in, and where interest fades.