Bitly Blog

This post features insights from Sophie Miller, founder of Pretty Little Marketer—a global marketing community of over 600,000 known for making social media strategy feel approachable, actionable, and actually fun. I built Pretty Little Marketer from my university sofa. One Instagram page, one mission: make marketing feel less overwhelming and more human.

A customer scans a code on a coffee shop counter to pull up the menu. A shopper scans a code on a product package to unlock a discount. At an event, a quick scan opens a ticket, a registration page, or a piece of content. QR Codes are everywhere because connecting offline to online experiences is no longer optional. Every business, brand, and experience now has a digital layer. According to our recent survey, 86% of marketers plan to increase their QR Code usage in the next year. Why?

NEW YORK – Thursday, March 19 – Bitly Inc., a leading global platform for link and QR Code management, today announced the appointment of Matt Young as Chief Technology Officer. The hire marks the latest in a series of strategic leadership appointments under CEO Peter Krivkovich, who took the helm in 2025 and has been focused on strengthening Bitly’s leadership team to accelerate platform innovation and scale the company’s growth.

When you’re evaluating a new tool, one thing tends to matter more than any feature list: what other customers think. That’s why platforms like G2 have become a go-to resource for understanding how products actually perform in the real world. On a regular basis, G2 releases updated reports and rankings based entirely on verified user reviews—real feedback from the people using these tools every day.

Marketing doesn’t happen in one place anymore. Someone might scan a QR Code on a poster, tap a link in an SMS, or click from your newsletter before landing on your site. With that many touchpoints in play, it’s easy to lose sight of what’s actually driving engagement. Clicks and scans are early signals. They show which messages earn attention, which channels pull people in, and where interest fades.

Every customer touchpoint has a link. No matter the device, platform, or channel, there’s a link connecting customers from Point A to Point B. If you can create, measure, and manage all those links in one place, you can see the customer experience in realtime and optimize every touchpoint. Today, having a link management platform really matters. The digital marketing landscape is fragmented.

Love it, hate it, or tolerate it, social media marketing is a must for Shopify merchants. On the one hand, it’s one of the best ways for your audience to find your products through engaging, memorable brand content. At the same time, social media can leave you at the whim of mysterious and always-changing algorithms, and detailed tracking has long plagued ecommerce brands.

NEW YORK — February 3, 2026 — Bitly Inc., a global leader in link and QR Code management, is evolving its role as core infrastructure for how businesses create, protect, and measure digital interactions across channels and markets worldwide. Today, Bitly supports hundreds of millions of links and QR Codes created each month across over 190 countries globally. With 99.99% uptime, Bitly now serves customers ranging from individual creators to more than half of the Fortune 500.

You’ve set up your Shopify store and listed your quality products. You consistently post engaging content on multiple organic channels where your audience spends time. Sales are rolling in. But there’s a problem: You can’t track exactly where those sales are coming from. Shopify tells you that Instagram drove 100 sales last week, but it doesn’t tell you which posts convinced shoppers to buy.

Millions of ecommerce brands have chosen Shopify as their platform of choice to build a digital storefront and sell products to their ideal customers. And it’s become a go-to for small businesses and growing retailers for a reason: Shopify’s all-in-one platform is user-friendly, scalable, and built to support growth from day one. But the more an ecommerce business scales, the more data the team needs to understand what marketing is connecting with audiences and where sales are coming from.