NVIDIA Blog

NVIDIA’s Gamescom announcements are revealing what’s next for GeForce NOW, with new ways to play, more supported devices and platforms, and even more big PC games headed to the cloud. New NVIDIA DLSS 4.5 technology controls give members more ways to fine-tune gameplay, while expanded support for new Steam devices, GOG single sign-on, Firefox browser support and more Amazon Fire TV devices continue broadening where and how GeForce RTX-powered PC gaming can be enjoyed.

The next wave of AI is placing new demands on infrastructure. As AI agents and trillion-parameter workloads become mainstream, the performance of AI infrastructure depends not only on compute, but on how compute, memory, storage, networking and software are designed together as a unified system.

NVIDIA is bringing the next wave of RTX gaming to the Gamescom conference running this week in Cologne, Germany, with support for new games, anti-cheat technologies and increased visual quality. Electronic Arts, Embark and Ubisoft are among the latest game publishers and developers bringing their blockbuster titles to NVIDIA RTX Spark ahead of its launch this fall. They join the publishers that announced RTX Spark support at COMPUTEX in May, including KRAFTON, NetEase, Riot Games and XBOX.

To generate intelligence at scale, AI factories run continuously, and their economics are defined by delivered output: tokens per second, tokens per watt, cost per token, utilization and uptime. That requires AI infrastructure designed and built as a full factory, not a collection of individual accelerators.

The next era of AI inference won’t be defined by a single breakthrough chip, network or system. It’ll be defined by how every layer of the AI factory works together. That’s why NVIDIA is extending Vera Rubin NVL72 with fast token generation for agentic systems. Announced today, the NVIDIA Vera Rubin rack-scale system NVIDIA Groq 3 LPX is in full production.

According to OpenRouter data, agentic AI workloads consume 15x more tokens than a simple chat request. Why? Consider what happens when an AI agent researches a company for an investment decision. The agent queries financial databases, searches news and filings, invokes a sub-agent to run peer comparisons and model valuations, then synthesizes everything into a recommendation. Agents and sub-agents keep reasoning until the task is done, driving increased token demand.

It’s a new way into the cloud. GeForce NOW welcomes Firefox support to the cloud, opening up another way to jump into high-performance PC gaming straight from the browser, starting today. Whether on a school laptop or everyday PC, it’s now even easier to play supported PC games without downloading a dedicated app. Plus, discover 12 new games streaming from the GeForce NOW library this week, led by Gallipoli. No Downloads. Just Firefox. This cloud is on fire with new ways to play on Firefox.

AI factories are the defining infrastructure of the AI era—where compute transforms energy and data into intelligence that powers every business, industry and country. In the AI economy, compute is revenue. AI factories require a full stack of critical resources: advanced chips, packaging, memory, and networking – as well as land, power and shell.

Indonesia is taking charge of its AI future. This week, the Ministry of Communication and Digital Affairs (Komdigi), Indosat Ooredoo Hutchison (Indosat or IOH), NVIDIA and Universitas Gadjah Mada (UGM) launched the UGM Indosat NVIDIA AI Technology Center (NVAITC) in Yogyakarta — the country’s first university-based AI technology center.

GeForce NOW is giving cloud gaming an extra-credit upgrade just in time for back-to-school season. The native Linux app for GeForce NOW is officially out of beta. GeForce NOW is also delivering new cloud optimizations that make Frame Generation feel even more responsive while streaming. On top of that, Performance members will see higher frame rates in demanding games thanks to a CPU performance adjustment.