This comprehensive study is onducted in partnership with H2R Market Research. It surveyed 602 people across America. The aim was to better understand the evolving travel attitudes, preferences, motivators, and behaviors of Generation Z, Trailing Millennials, Leading Millennials, Generation X, and Baby Boomers. Mike Konzen is Chair and Principal of PGAV Destinations. He said, “There is certainly a significant amount of published research on the generation groupings that define our time.