Brandscape

Hello and welcome back to Brandscape! Short letter today! Have a great rest of your week. On + Erewhon recently announced a multi-year partnership, starting with the launch of a capsule collection, a co-branded โ€œSolar Resetโ€ juice, and an LA-based community initiative. The capsule collection includes two exclusive colorways of the Cloudsurfer Max and other co-branded apparel. Waymo just launched an EV battery repurposing program, using old batteries to power local electricity grids.

Plus: a city guide, a new venture from Everlane's founder, and more đŸ‡Ș🇾 Hello and welcome back to Brandscape! I just returned from four months studying abroad in Madrid. It was truly the best home base — unbeatable parks, an amazing food scene, and great architecture. I also appreciated the dynamic entrepreneurial atmosphere. I found many brands, restaurants, and cafes that opened during my four months there and enjoyed checking them out.

Hi! Welcome back to Brandscape. Iā€™ve been spending the past few months studying abroad in Madrid. Some highlights: checking out Madrid Design Festival exhibitions, enjoying tapas with friends, and exploring new parks + restaurants (Iā€™ve been a Beli power user). Iā€™ve also been doing a lot of brand sightseeing, taking photos of the shelves of pharmacies, CPG sections of coffee shops, and displays at concept stores.

Hello and welcome back to Brandscape! In today’s letter, I share recent brand social wins, new brands on my radar, + more. Read until the end for a quick newsletter update! TruFru teamed up with Brett Chody (@brettsbites) on a new social campaign. This is exactly the type of high-production-value social content I think we’re going to see a lot more of this year. It’s both a pushback against AI slop and more intentional that a simple #BrandPartner Instagram story.

Hello and welcome back to Brandscape! I hope your week is off to a great start. The one-year mark (!) of Brandscape is quickly approaching. I started this newsletter after receiving lots of inspiration and encouragement from other Substack creators. When I first started publishing, I could have never imagined being able to connect with such a great community, much less one that spans 29 U.S. states and 45 countries (thanks, Substack analytics!).

Hello and welcome back to Brandscape! I hope your week (+ month) is off to a great start. In today’s issue: NYC’s favorite yogurt brand is landing in Happier Grocery 🛒 An exciting dog food launch campaign (ft. Maddy Tank, senior director of brand at Maev) đŸŸ A new home for gift guides 🎁 Sourmilk, a brand I’ve been following since the start of this newsletter, is launching in Happier Grocery tomorrow.

Hello and welcome back to Brandscape! I hope you’re doing well during this busy time of year. If you looked at my camera roll right now, you’d see a bunch of screenshots of headlines I’ve been seeing about Gen Z’s shifting shopping habits, from resale trends to AI-assisted browsing to social commerce. Today, I’ll be diving into these stories, exploring the latest developments in how we shop. Make sure to read to the end for other news.

Hello and welcome back to Brandscape! I hope your week is off to a great start. Today, I’ll be covering brand collaborations, campaigns, and events on my radar. Read on to see what’s new from IKEA, OpenAI, Salt & Stone,+ more. Shopify and OpenAI are teaming up to enable Shopify merchants to sell products through ChatGPT conversations. The two companies envision a future where much of the customer journey occurs in the ChatGPT ecosystem, from product discovery to checkout. “The result?

Hello and welcome back to Brandscape! It’s been a while. My apologies for the unintended break. September has been a busy month so far, but I’m glad to be back! Today, I’ll be diving into: The future of SSENSE A new brand on my radar McKinsey’s new report ahead of the holiday season J. Crew took over 190 Bowery in Nolita at the end of last week. Everything from the teasers to the execution of the pop-up was on point.

Hello and welcome back to Brandscape (evening edition)! I hope your week is off to a great start. In today‚Äôs (short) letter, there‚Äôs a little bit of everything. I‚Äôll be diving into new brand collaborations, the ‚Äútreat economy,‚ÄĚ and two new brands on my radar. MALIN+GOETZ is on fire with recent tomato-inspired brand collaborations. Last week, Rocco released a Cherry Tomato colorway of their drinks fridge. Each fridge comes a MALIN+GOETZ Tomato Home Spray.