Brands Untapped
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Brands Untapped is a brand new site for the global licensing industry, focusing on the design and creativity behind licensed product.
As well as insightful interviews with brand owners, we’ll have news and exclusive chats with those working in design and licensing; be it fashion designers, video game developers, authors, film producers, theatre directors, toy inventors, TV showrunners and creatives from the world of sports, homewares and food and drink.
Brands Untapped will also play host to a suite of events taking place across the year; more announcements on those to follow soon!
Categories we cover: Celebrity, Experiences, Fashion, Film & TV, Food & Drink, Health & Wellbeing, Homewares, Music, Publishing, Sports, Toys & Games and Video Games Source
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Media Outlet details
| Scope | National |
|---|---|
| Language | English |
| Country | United Kingdom |
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Recent Articles
Search ArticlesFashion UK welcomes Rob Broadhurst as Global Sales Director
Rob Broadhurst has joined Fashion UK as Global Sales Director. The hire forms part of a wider growth strategy and restructuring as the business scales its international presence. In his new role, Broadhurst will lead global sales and licensing strategy, driving continued expansion into new markets and product categories, reporting to Group Director Gurdev Mattu. Broadhurst brings almost two decades of commercial and licensing experience to the role.
Andersen EV’s Charlie Atkinson on putting storytelling at the heart of its English Heritage collaboration
For anyone new to Andersen EV, how would you describe the company? In a nutshell, Andersen EV is the UK’s premium, design-led EV charging brand. There are around 30 or 40 EV charging brands in the UK, but Andersen stands apart – we’ve redefined what EV charging can look and feel like through design and quality. Our chargers are fully customisable, with more than 200 colour combinations and a range of premium finishes, including our signature Accoya wood finishes.
Keeping Scalextric in the Fast Lane: Simon Owen on keeping a 70-year-old brand relevant and racing ahead
Simon Owen, you’re Head of Brand for Scalextric… And you’re under new ownership, are you not? It must be an exciting time; how’s that going? It is an exciting time! We were purchased towards the end of February by a chap called Mark Brown. Mark was CEO – and is now Executive Chairman – of Sazerac, one of the world’s largest alcohol distribution companies. They’re the force behind BuzzBallz, Buffalo Trace and Southern Comfort, for example.
Food Brands Now brings Toby Carvey frozen range into Iceland and The Food Warehouse
A Toby Carvey frozen range has launched into retail for the first-time through a new partnership with food and drink brand licensing agency Food Brands Now.
Royal Navy Museums appoints Golden Goose to helm licensing push for HMS Victory ahead of its 250th year of service
Royal Navy Museums has appointed brand licensing agency Golden Goose to develop and manage the HMS Victory’s international licensing programme. The warship attracts hundreds of thousands of visitors every year and is currently undergoing a £45m conservation project while remaining open to the public, making it one of the largest heritage programmes of its kind in the UK.
BBC Studios’ Play The Bluey Way campaign to span brand collabs, murals, digital experiences and more
BBC Studios has launched Play The Bluey Way, a campaign inspired by Bluey that invites families to embrace more play, connection and fun in their everyday lives. The global campaign combines real-world activations, digital experiences, creator partnerships, social content, brand collaborations and at-home inspiration. At the heart of the campaign is a series of murals inspired by iconic Bluey moments. The first were unveiled at Wittonga Park in Brisbane, the setting of beloved Cricket episode.
Craft Buddy sees growing retail momentum for Harry Potter Crystal Art Sticker Album
Craft Buddy is seeing growing retail momentum for its Harry Potter Crystal Art Sticker Album, which is now available through major UK retailers including B&M, Hobbycraft and The Works. The company is now looking to build on that momentum and expand distribution further. “The continued performance of the Harry Potter Crystal Art Sticker Album has been really encouraging,” said Gary Wadhwani, Co-Founder of Craft Buddy.
Bullmart partners with Inter Milan for Nerazzurri collectibles
Bullmart has launched its Nerazzurri collectibles with Inter Milan. Officially licensed in the Greater China Region, the collection includes two editions inspired by Inter’s 21st Serie A championship season. Campioni celebrates Inter’s 21st Serie A championship, while Capitano is inspired by Inter captain Lautaro “El Toro” Martínez. Dressed in the club’s signature black and blue, the edition carries his name and number 10.
LEGO PlayStation to launch in October
LEGO has debuted the LEGO PlayStation set. The 1,911-piece set allows fans to build a detailed, near 1:1 scale replica of the original PlayStation console. From plugging the brick-built controller into the console to pressing the tactile, functional Open and Power buttons, the set is packed with details. Fans can also pop open the console to discover hidden, buildable dioramas inspired by Gran Turismo and Ape Escape.
RE/DONE celebrates 100 years of Winnie the Pooh with four-piece collection
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