Brick Meets Click

eGrocery Lookout October 2025 eGrocery Sales Total $11.6 Billion, up 10.5% Versus Year Ago The U.S. online grocery market continues its upward trajectory, with total sales reaching $11.6 billion in October 2025, marking a 10.5% increase year-over-year (YOY) according to the Brick Meets Click Grocery Shopper Survey, sponsored by Mercatus. The dynamics driving this growth are shifting, requiring retail grocery executives to take a deeper look and possibly reevaluate their eGrocery strategies.

December 2025 marked a pivotal moment for the industry, with U.S. eGrocery sales surging 32% year-over-year (YOY) to reach a record high of $12.7 billion. This dramatic acceleration signals that online grocery is no longer just an alternative channel—it is a dominant habit. The online share of total grocery spending reached 19% to close the year, an increase of 430 basis points compared to December 2024. Here are the critical metrics and shifts executives need to monitor as we enter 2026. 1.

Online share of total grocery spending reaches 19% as order frequency rates continue to climb with more than half of monthly users placing 3 or more orders during December. Barrington, Ill. – January 22, 2026 – Monthly U.S. online grocery sales accelerated dramatically in December, with total sales surging 32% year-over-year (YOY) to finish the month with a record high $12.7 billion, according to the latest Brick Meets Click Grocery Shopper Survey.

Online share of total grocery spending jumps to 17% with sales growth fueled by climbing order frequency and a record high number of users placing 3 or more orders during the month. Barrington, Ill. – December 9, 2025 – Monthly U.S.online grocery sales experienced a dramatic acceleration in November, with total sales surging 29% year-over-year (YOY) to finish the month at $12.3 billion,according to the Brick Meets Click Grocery Shopper Survey, sponsored by Mercatus.

For retailers analyzing eGrocery performance, the latest data from Brick Meets Click and Mercatus provides a clear message: online grocery is no longer just a secondary option for U.S. households—it is rapidly becoming the primary method of procurement for high-value shoppers. Total U.S. online grocery sales surged 29% year-over-year (YOY) to $12.3 billion.

eGrocery Lookout October 2025 eGrocery Sales Total $11.6 Billion, up 10.5% Versus Year Ago The U.S. online grocery market continues its upward trajectory, with total sales reaching $11.6 billion in October 2025, marking a 10.5% increase year-over-year (YOY) according to the Brick Meets Click Grocery Shopper Survey, sponsored by Mercatus. The dynamics driving this growth are shifting, requiring retail grocery executives to take a deeper look and possibly reevaluate their eGrocery strategies.

The U.S. online grocery market continues its upward trajectory, with total sales reaching $11.6 billion in October 2025, marking a 10.5% increase year-over-year (YOY). according to the Brick Meets Click Grocery Shopper Survey, sponsored by Mercatus. User Base Expansion is the Engine Growth in October was propelled by an expanding base of monthly active users (MAUs). The total base of eGrocery MAUs grew almost 13% YOY, reaching a record high of 83.3 million households.

Second consecutive month of record high monthly active users helped drive growth while eGrocery shopping patterns shift and Ship-to-Home captures more than one-fifth of online sales. Barrington, Ill. – October 12, 2025 – U.S. monthly online grocery sales totaled $11.6 billion in October 2025, a 10.5% increase over the previous year, according to the Brick Meets Click Grocery Shopper Survey, sponsored by Mercatus.

eGrocery Lookout September 2025 eGrocery Sales Jump 31% Versus Year Ago to $12.5 Billion U.S. online grocery sales have soared to unprecedented levels, hitting a new high of $12.5 billion in September 2025. This marks a significant 31% increase over the previous year and is the second consecutive month a new record has been set, according to the Brick Meets Click Grocery Shopper Survey, sponsored by Mercatus. Read more

Welcome to an all-new episode of US eGrocery Sales Trends from Mercatus, featuring David Bishop, Partner at Brick Meets Click. In this month’s data-driven Q&A, David tackles five big questions coming out of September’s record-breaking online grocery sales results.