The B Team Org
Non-profit
The B Team is a global collective of business and civil society leaders working to create new norms of corporate leadership today, for a better tomorrow. Together, these leaders are holding themselves and their peers accountable for a new way of doing business—one that measures success not only by financial performance, but also by the health of people and our planet—for the benefit of generations to come.
The B Team was co-founded by Sir Richard Branson and Jochen Zeitz, and includes Leaders Ajay Banga, Oliver Bäte, Marc Benioff, Jesper Brodin, Sharan Burrow, Kathy Calvin, David Crane, Emmanuel Faber, Christiana Figueres, Mats Granryd, Arianna Huffington, Dr. Mo Ibrahim, Yolanda Kakabadse, Isabelle Kocher, Guilherme Leal, Andrew Liveris, Hiro Mizuno, Indra Nooyi, Jean Oelwang, Dr. Ngozi Okonjo-Iweala, Torben Möger Pedersen, François-Henri Pinault, Paul Polman, Mary Robinson, Ratan Tata, Hamdi Ulukaya, Zhang Yue and Professor Muhammad Yunus. Source
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| Scope | International |
|---|---|
| Language | English |
| Country | United States of America |
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Recent Articles
Search ArticlesRenewable Freedom is the biggest opportunity of our time
Watching oil prices over the last few months is a head-jerking activity — one minute up, the next down. What has been amazing is seeing that companies and nations that have moved to renewables avoid price shocks. The momentum behind renewable energy is now genuinely unstoppable. The question is whether we are brave enough to get out of its way, and honest enough to tear down the barriers we keep placing in front of ourselves. The proof is everywhere.
The B Team Impact Report 2025
A letter from The B Team's CEO In 2025, the easier path was clear. Commitments were reversing, coalitions dissolving, and climate ambition suddenly required defense in rooms where it had never been questioned. The pull toward insularity was strong. Many leaders retreated, but for B Team Leaders, that was not an option.
Breathing new life and resilience into the energy sector
Energy is the oxygen of growth and resilience. It powers industry, creates jobs and gives stability to everyday life, and it is increasingly the foundation of national resilience. The conflict in the Middle East has exposed how fragile our energy systems are and how reliant we are on fossil fuels. As business leaders, and as citizens, we see the ripple effects.
It is time for new leadership
A few years ago, as a new CEO at IKEA, I attended my first Climate Week in New York. While sharing a sandwich on a bench in Central Park, my team and I scribbled down five principles on a paper napkin to guide us on our business and sustainability journey. They have proven more valid with every passing year. Lead with actions: words matter, but only actions move things. Focus on impact: inspiration is not enough if we miss the root causes.
Redefining what success really means
“Break free from the definitions of success that were built for a different world. Excelling under outdated rules doesn't protect you. It deepens the problem.” The energy transition is not primarily a technical problem. It is a leadership problem. Isabelle Kocher de Leyritz spent years steering one of the world's largest energy companies through exactly that challenge. Here, she reflects on what it took and what this moment demands of leaders today. You led Engie through a major transformation.
Energy markets and how Asia is rewiring the global…
As war in the Middle East rattles global energy markets, it is again highlighting the fragility of the world’s fossil-fuel system. Disruptions to shipping through the Strait of Hormuz – one of the most critical arteries of global oil and gas trade – have sent prices swinging and forced major importers to adapt. India, for example, has begun turning back toward Russian crude as shipments through the region grow more uncertain.
A case for the Olympics
As the world experiences fragmentation, in the U.S. and beyond — from geopolitics to technological disruption — we face a collision of forces challenging the assumptions we once relied on. The Olympic movement has shown me how dialogue, role modeling, and trust-based systems can guide societies through complexity. Over decades, I’ve seen how Olympians and Paralympians elevate the human spirit.
How business should put purpose over profit, redefine…
Next week, business leaders, more than 60 heads of state, and civil society representatives will come together at the World Economic Forum’s 55th annual meeting in Davos. As the World Economic Forum’s interim co-chair, a longtime B Team Leader, and someone who has consistently advocated that profitability cannot be a company’s sole purpose, I am looking forward to spending five days in discussion with other leaders, influencers and young people.
Jennifer Morris joins The B Team
January 14, 2026, New York: Today, The B Team announced that Jennifer Morris, CEO of The Nature Conservancy, has joined its group of global business and civil society leaders working to drive a prosperous and fair future on a healthy planet for all. Planetary, geopolitical and technological shifts are reshaping the world. The choices businesses make, how they create value and how they show up will shape everything from policy to where people choose to invest.
We can’t afford to lose one another
I think leadership lives in moments. Like when you choose to stay in a conversation that feels a little uncomfortable; or where you listen a little longer than you planned to and resist the instinct to retreat into certainty. These moments are the building blocks of progress. And yet, they are becoming increasingly rare. As we step into 2026, the biggest threat to our agenda – and, in many ways, to democracy itself – is our growing inability to stay connected across our differences.