The Bugg Report

Crunchyroll is unveiling a new brand identity. The new look, feel, and sound will reflect the joy that anime brings to fans, tapping into an ethos of fun and celebration. Crunchyroll continues to bring anime to fans in all the ways they want it across streaming, theatrical, events, games, music, news, consumer products, collectibles, and more. Central to Crunchyroll’s growth has been a focus on connecting fans and creators in celebration of their shared passions.

Authentic Brands Group (Authentic), a global brand development, entertainment and marketing platform, is pleased to announce the appointment of Lim Mi-Kyoung as SVP, Head of Australia and New Zealand. In her new role, Mi-Kyoung will oversee Authentic’s regional expansion, focusing on brand development and driving long-term growth.

The company behind the best selling toy line Among Us teams up with best-in-class Australian / New Zealand agent Haven Global to launch the next big collectable line. TOIKIDO, a next-generation entertainment and toy company announces their most recent partnership with Haven Global, Australia’s leading Brand Licensing Agency, to establish their newest brand Piñata Smashlings as Australia and New Zealand’s next big collectable-driven brand. www.toikido.com www.havenglobal.com

ASPIRE, the dedicated Corporate & Lifestyle division of world-leading licensing agency WildBrain CPLG, has secured a deal with Asia Kingston for a range of e-mobility products for the internationally renowned Swiss motorsport brand, Sauber Motorsport, which owns and operates Alfa Romeo F1 Team ORLEN.

Ecover has unveiled a bespoke character with her own story book, Little Miss Waste Less, to inspire generations to reduce their impact on the planet by wasting less. Her story features a line-up of familiar Mr. Men Little Miss characters as they learn how to reduce their plastic waste by refilling and reusing.

Entertainment One and Hasbro, home of the iconic Transformers brand, has partnered with National Basketball League (NBL) team, Melbourne United on a multi-platform campaign tied to the launch of its new Paramount+ and Nickelodeon series Transformers: EarthSpark. The partnership encourages children to work together to unlock their potential to be extraordinary via digital activities, school events, & game-day activations; and will run throughout the 22/23 basketball season.

Brand extension agency Asembl has teamed up Diageo’s Baileys with Sara Lee for a multi-year partnership of game-changing desserts. First to launch as part of the partnership are two delectable desserts — Baileys Deluxe Baked Cheesecake and Baileys Deluxe Chocolate Pudding — which are both now available in the chilled and freezer section of Coles stores across Australia.

ABC Licensing is delighted to be working with two fantastic new properties, Beep and Mort and Muster Dogs, and continuing to work on much loved properties including Play School, Bananas in Pyjamas, The Deep, Gardening Australia, Hard Quiz and many more. BEEP AND MORT The world of Mollyvale comes alive in all its wonder, charm and fun with Beep and Mort on ABC Kids.

Raw GROUP is a global creative studio re-imagining garment design and manufacturing. RAW is The brain-child of two ambitious friends and our world-class team dares to believe in a fresh approach to the fashion industry. Through design-led consultancy, Raw’s experts energise high street brands with innovative solutions from concept to creation. And in-house, Raw are also growing our own authentic, visionary brands.

Bugg Media have recently concluded a new partnership with The Australian Toy Association (ATA) for The Bugg Report and The Toy Universe to become the Official Media Partner for the 2023 Toy Hobby & Licensing Fair (TF) in Melbourne, Australia. Yes, it’s back! It’s been nearly three years since we have been able to experience a physical face-to-face TF in Melbourne, and we are sure that the greater Industry is excited by the opportunity to return to Melbourne in March.