Dan Howdle January 31st, 2025 Amazon is bringing its satellite broadband service, Project Kuiper, to the UK in a direct challenge to Elon Musk's Starlink. The move could shake up the rural broadband market, offering a new alternative for those struggling with slow or unreliable speeds. What is it? Back in 2019, Amazon announced Project Kuiper, a plan to launch over 3,000 low Earth orbit (LEO) satellites to provide affordable, high-speed broadband worldwide.