By Sam Crowther, CEO and founder, Kasada BNPL, or Buy Now, Pay Later, crashed the retail scene with a dual mission of making it easier for consumers to afford desired goods without a traditional credit card and helping online retailers improve their conversion rates. The approach was tremendously popular. Last year it accounted for some $97 billion of global e-commerce transactions, and many BNPL companies claim they have improved conversion rates by at least 20 percent.