Cherryflava

There is a lot of theory that gets thrown at road running. All sorts of weird and wonderful methods can be applied to training, nutrition and the gear that you should be considering, if achieving your best is your intention. One of the most interesting ideas as to how to improve running speed, is called Zone 2 training. The basic idea is...that to run faster, you need to consciously do training runs that are consistently at 80% of maximum effort.

In her book, Antimemetics, Nadia Asparouhova explores the fascinating idea of ideas that resist spreading. ‘Antimemes are real. Think of any piece of information which you wouldn’t share with anybody, like passwords, taboos and dirty secrets.

"The best defence is a good offence, and I intend to start offending right now." - Captain Kirk People who 'believe in the power of innovation' within organisation are often put into positions where they are forced to defend their 'hair-brained' ideas. That's because most organisations are afflicted by status quo thinking. Power is held by those who defend yesterday's choices any attempts to introduce 'new ideas', 'new thinking', 'new energy' is often snuffed out by 'those who know better'.

A lot of people will tell you that we live in a time of atrocious distraction; that collectively...our attention spans have dwindled to zero. Assuming that people can't hold a single thought for a few seconds the response from marketers is to opt for ever more shocking media served up in bite-sized snippets to try and cater to our scattered brains. But in reality, the science is clear...there is no evidence to support the idea that our ability to pay attention is reducing. Zero.

In a fascinating report written by Prof Jeffery Sachs (Columbia University) for the The Future Investment Initiative (FII) Institute - the argument is made that artificial intelligence is rapidly changing development pathways for developing economies and will more than likely move the driver of economic growth away from the traditional low-cost manufacturing labour models, towards higher productivity industries, stronger human capital, and faster expansion in services.

A lot of business leaders make the call to be future-fit. Future-fitness is a well-worn response to rapid change and category fracture that's redefining many industries, the command is meant to inspire an organisational transformation that results in an improvement of an organisation's future relevance. But what exactly is future-fitness? First of all...a clear definition and understanding of the term: future-fit.

There continues to be a growing bubbling of buzz...around experiences. The experience economy (as it has been labeled by those that label these things)is one part of this, but then there are also those who are looking to leverage experience design as a means of brand building.

In the era of rampant anxiety, running has somehow emerged as a powerful antidote to modern life that is being increasingly embraced by many. But instead of doing it with brands like Fender and Marshall, they're now teaming up with Asics and Satisfy Running. Some like Blink 182's Travis Barker and American DJ Diplo have started their own running clubs, while others are just focused on improving their marathon times and using the sport to commit to their ongoing sobriety.

In sport, contestants are often encouraged by their coaches to banish negative thinking and just focus on visualising positive outcomes. In pop psychology this is labelled as 'the power of positive thinking' or manifesting. But the problem with this limited approach is that any kind of negative thinking in the competitive arena is then widely-regarded as wrong and self-defeating. Worry is a big no-no, doubt is somehow aligned with weakness.

At its heart, philosophy is the practice of hunting for new knowledge. Outside of academia, it's is unlike other disciplines in methods, processes, dimensions and time scales. Many assume philosophy to be old and no longer relevant, but in the pursuit of innovation and the active creation of new futures, philosophy stands out as a vital mode of seeing and understanding the world around us.