Chrono24 Magazine

Buying a Rolex is a deeply personal decision. At least, that’s what we like to tell ourselves. In reality, your choice may reveal rather more about you than whether you prefer a date window or a rotating bezel. There’s the person who buys a Datejust because it simply looks right with everything. The adventurer whose Explorer has seen significantly more airport lounges than actual mountains. The collector who considers a Daytona less a watch and more an unfinished piece of personal business.

It’s rare for the most spectacular technical innovations to stand out for me at Geneva Watch Days. This year, it was, of all things, a watch that wasn’t even officially part of the event: the new Tudor Northflag. Tudor used Geneva Watch Week to mark the comeback of the model, which was introduced in 2015 and later discontinued. Now, it’s back as a 40-mm GMT with an integrated steel bracelet, yellow accents, and Master Chronometer certification.

Rolex Submariner, Omega Seamaster, or Blancpain Fifty Fathoms? Anyone exploring high-quality diving watches for the first time will likely come across all three names. While the first two models are familiar to almost everyone, the Fifty Fathoms is significantly less well-known, even inside the world of watches. But did you know that it has a story to tell that hardly any other diving watch can match?

Every year, right around the time the temperature climbs and people start getting ready for their summer holidays, the same rumor starts making the rounds: Wait until summer, and prices always drop. But is this actually true in the world of watches? As it turns out, it doesn’t hold up once you look at the actual numbers. So, where does the assumption of price drops come from? It’s easy to understand once you see the many summer sales that take place every year.

By Maximilian Merk July 20, 2026 5 minutes Seiko Prospex vs. Presage: Which Seiko Collection Is Right for You? Anyone who takes an interest in Seiko will sooner or later come across two names that have defined the brand’s lineup for years: Prospex and Presage. Both collections are among the Japanese manufacturer’s best-known lines, and enjoy an excellent reputation among watch enthusiasts. Nevertheless, their approaches could hardly be more different.

By Chrono24 July 16, 2026 4 minutes Homage or Look-Alike: Audemars Piguet Royal Oak vs. Bulova Royal Oak Collecting watches can be all kinds of fun. But like any passion, it asks something in return from the enthusiast. You need plenty of patience, because many of the sought-after classics are hard to come by. And even if you come across your dream model, the asking price can quickly lead to frustration.

2026 is a great year for watch enthusiasts with a penchant for unusual dial designs. These are taking center stage in the watch world like never before. Anyone who attended Watches and Wonders 2026 quickly realized that the focus is no longer just on colors, but on materials, finishes, and character. As a result, the dials (and, by extension, the watches) don’t simply become more eye-catching or even flashier. Rather, their design appears more deliberate and nuanced.

We all know and cherish the relationship between movies and watches. Most famous is probably the long-standing relationship between James Bond 007 and Rolex, and since the James Bond movie “GoldenEye” in 1995, starring Pierce Brosnan, Omega has adorned the wrist of Mr. 007. And who can forget the legendary status of the Seiko 6105 dive watch made famous by Martin Sheen as Captain Willard in “Apocalypse Now”?

By Tim Breining July 13, 2026 5 minutes NOMOS – Minimalism Meets High-Quality Technology Affordable “Made in Germany” mechanical watches, complete with in-house movements and attractive designs? If that sounds like a contradiction to you, you’ll want to take a closer look at NOMOS Glashütte.

When people think of Jaeger-LeCoultre today, the Reverso or the Polaris are probably the first models that come to mind. After all, both collections have been among the flagship lines of the Le Sentier-based manufacturer for decades. But there’s hardly any other brand where a look back at the past is as worthwhile as with Jaeger-LeCoultre.