ClearEdge Marketing
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ClearEdge has been igniting brands since 2006. CEO Leslie Vickrey founded the agency after seeing a need for marketing to be more strategically aligned to the business among talent and technology companies.
After 15 years, we still spark each engagement with creative and strategic thinking. We offer brilliant ideas and a fiery spirit. We light a path for companies to grow, succeed and soar. Source
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| Scope | Local, Trade/B2B |
|---|---|
| Language | English |
| Country | United States of America |
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Recent Articles
Search ArticlesAI Is Everything Everywhere All at Once
+ 4 other trends shaping the business of talent This fall our business leaders and subject matter experts hit the road to attend several wonderful staffing and recruiting industry events, from Staffing World and its THRIVE LIVE Event for Women to RPOACON and Linkedin Connect. Suffice it to say we had a brilliant time connecting and diving into the trends businesses, partners, and friends have on their minds as we race towards 2024.
Taking a Leap of Faith, Angela Alberty, Co-Founder at MyBasePay
On the latest episode of TheEdge, our host, Leslie Vickrey, ClearEdge Marketing CEO and Founder, is joined by Angela Alberty, Co-Founder, MyBasePay. Angela and Leslie explore many commonalities as they move through the conversation, including their upbringing by strong single mothers. As entrepreneurs and moms, many of the values instilled in them at young ages shine through in this conversation and their work.
Paradox in Leadership: Embracing the Both/And
A few weeks ago, I wrote a LinkedIn post on paradoxes. It wasn’t phrased that way, but that’s what it was about. It spoke about the term so perfectly coined by author Glennon Doyle, “brutiful,” to explain how life is a combination of beautiful moments and experiences and brutal ones. It was a popular post. And that wasn’t surprising because emotions don’t usually exist in a vacuum. It’s rare that we are experiencing all of one thing at any particular moment in time.
Employees are your strongest brand champions-use that to your advantage
Empower your team to make your rebrand launch a success There are many reasons an organization might opt to undergo a rebrand: Signal relevancy and responsiveness to market demands Demonstrate capacity to reinvent/improve services Capture industry whitespace before competitors Increase sales by putting brand top-of-mind Create a buzz to boost key stakeholder brand appeal Better reflect core mission and values Address a recent M&A (Merger & Acquisition) Rewrite story to attract future...
Alison Richmond
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Trusting Your Gut, Kendra Cato, Director of Enterprise Strategy at Bullhorn
On the latest episode of TheEdge, our host, Leslie Vickrey, ClearEdge Marketing CEO and Founder, is joined by Kendra Cato, Director of Enterprise Strategy at Bullhorn. Kendra came to her role at Bullhorn 5 years ago. Kendra opens with telling Leslie about the experience of sharing the news about this position and new career direction with her family and not being met with the enthusiasm she expected. In that moment, she chose to bet on herself and trust her gut.
Evaluating and Prioritizing Your Marketing Budget for 2024
It’s hard to believe, but now is the time for businesses to shift focus toward prioritizing their marketing efforts for the upcoming year. You may think, “We’re only just starting the fourth quarter! Why start planning now?” For many CMOs and marketing leaders, October marks the deadline to finalize their marketing budgets for the following year. It’s important to find your seat at the table during these budget discussions.
Doing 2% More of This Can Make You a More Accountable Leader
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Leadership Archives
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Gina Kelly
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