CloseUp360
Verified
Online/Digital
CloseUp360 is the world's first dedicated multimedia platform focused on NBA players and insiders, and their impact off the court.
The arena beyond the game of basketball has become a league of its own. NBA players have never been more active and diverse outside of the sport globally—from entrepreneurial endeavors and philanthropic efforts to global initiatives and social activism, and much more. They are also among the world’s most popular celebrities, most captivating young stars and most marketable athletes.
Taking a 360-degree view of all things off the court, CloseUp360 is a lifestyle media platform and production company for all basketball players, with a primary focus on the NBA—from the stars and role players to the international standouts. CloseUp360.com and its social extensions offer an immersive look inside players' lives outside the lines. Topics include players' journeys, personal branding, career development, hometown impact, international growth and lifestyle interests.
CU360 features weekly content (profiles, features and series) and daily content (news, events and social posts), focusing on players and people behind the scenes who are leaders off the court. The sections include:
Players: Profile pages with video/written features and original photos of each player
Global: The NBA’s international players, events and expansion
Business: The business of basketball and outside entrepreneurial interests
Community: Players’ various types of philanthropy and foundation work
Culture: Art, food, travel, style, sneakers, health, fitness, family and more
Insiders: People who are influential in players' off-the-court development and success
News: Updates, announcements, product launches, reaction to news and more
CloseUp360 was established by Jared Zwerling, a 16-year NBA and basketball media and marketing veteran whose career has spanned the NBA, CBS Sports, ESPN, Bleacher Report, the National Basketball Players Association and Sports Illustrated. Throughout his career, Jared developed a niche in off-the-court coverage, which inspired him to build CU360 with a select team of longtime industry friends who had similar content and business experience in this specialized arena. Source
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Media Outlet details
| Scope | National |
|---|---|
| Language | English |
| Country | United States of America |
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Recent Articles
Search ArticlesFrom Morocco to Cannes: Inside NBA Player and LinkedIn Star Spencer Jones' Global Business Journey
Skip to content Jared Zwerling, Aug 12, 2026 Posted in Features From Marrakesh to Cannes: Go inside an epic overseas journey with Denver Nuggets forward, investor and entrepreneur Spencer Jones—from participating in an NBPA business program in Morocco to taking the global business stage at Cannes Lions, the "Oscars of Marketing and Advertising." One unforgettable journey beyond the game.
CloseUp360 Celebrates Fourth Annual "Vegas Tip-Off" During NBA Summer League
Skip to content Jared Zwerling, Jul 28, 2026 Posted in Features CloseUp360 hosted its fourth annual "Vegas Tip-Off" VIP mixer to headline NBA Summer League’s opening weekend, highlighting the global basketball community and our signature documentary storytelling that amplifies the impact of athletes and the people they inspire beyond the game.
A Championship Moment: Inside Knicks Guard Deuce McBride and 1800 Tequila's Custom Collaboration
Skip to content Jared Zwerling, Jul 02, 2026 Posted in Features CloseUp360 and 1800 Tequila partnered with New York Knicks guard Deuce McBride and NYC illustrator/designer Fefi Castedo to celebrate a one-of-one moment with a custom 1800 Milenio Extra Anejo Tequila bottle honoring the team’s championship run. Go inside the special collaboration.
A Business Day in the Life with NBA Player, Investor and Entrepreneur Spencer Jones at All-Star
Denver Nuggets second-year forward Spencer Jones puts a whole new meaning to a “day in the life." He showed up in LA to handle business. We rolled the cameras. Go inside his All-Star investment and entrepreneurship game.
Heat Star Bam Adebayo and Chris "Lethal Shooter" Matthews Bring New Basketball Court to Miami
Skip to content Jared Zwerling, Jul 02, 2026 Posted in Features Three-time NBA All-Star Bam Adebayo and basketball trainer for the stars Chris "Lethal Shooter" Matthews, who are both Jordan Brand athletes, teamed up to open a new basketball court in the Miami area at Camillus House. It's a nationally recognized non-profit organization in South Florida that supports people experiencing homelessness.
All-Access with Lakers Standout Gabe Vincent Inside His First Milan Fashion Week
Skip to content Jared Zwerling, Oct 21, 2025 Posted in Features From undrafted to the NBA Finals to the Los Angeles Lakers—and he's representing one of the biggest brands in fashion, Dolce & Gabbana. Go inside Gabe Vincent's basketball and branding ascension, and first-ever trip to Milan and Lake Como with his girlfriend, Lauren Brenn, and stylist, Vick Michel. "Dolce & Gabe" produced by CloseUp360.
All-Access with NBA Rising Star Trey Murphy Inside His First Paris Fashion Week
Skip to content Jared Zwerling, Oct 21, 2025 Posted in Features NBA rising star Trey Murphy made a name for himself in college after being a “no-star recruit" coming out of high school. Off the court, he's manifested his vision in fashion from paying his own way to attend Sneaker Con when he was younger to now being his own stylist and being globally recognized for it. This offseason, the New Orleans Pelicans forward was invited to join the biggest stage of Paris Fashion Week.
CloseUp360 Celebrates Third Annual "Vegas Tip-Off" During NBA Summer League
Go inside the premier MGM Grand Skyloft suite for CloseUp360's third annual "Vegas Tip-Off"—co-hosted by CloseUp360's Jared Zwerling and Caron Butler, with featured music from NBA veteran and DJ “J-Rich” Josh Richardson and Atlanta Hawks DJ Chika Takai—celebrating its involvement in the NBA Summer League Film Festival and the global basketball community off the court.
Inside the World of CloseUp360, Making Its NBA Summer League Film Festival Debut
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CloseUp360 Showcases Three Documentaries at NBA Summer League Film Festival
CloseUp360 earned the most selections (three) out of any media platform at the NBA Summer League Film Festival, hosted by Hall of Famer Kevin Garnett, and film star Mark Wahlberg and his Unrealistic Ideas production company. CloseUp360 founder Jared Zwerling sat down with festival broadcaster Erin Kirby to discuss the company's storytelling strategies and documentary projects. Here are the documentaries ...