CloseUp360

CloseUp360 is the world's first dedicated multimedia platform focused on NBA players and insiders, and their impact off the court. The arena beyond the game of basketball has become a league of its own. NBA players have never been more active and diverse outside of the sport globally—from entrepreneurial endeavors and philanthropic efforts to global initiatives and social activism, and much more. They are also among the world’s most popular celebrities, most captivating young stars and most marketable athletes. Taking a 360-degree view of all things off the court, CloseUp360 is a lifestyle media platform and production company for all basketball players, with a primary focus on the NBA—from the stars and role players to the international standouts. CloseUp360.com and its social extensions offer an immersive look inside players' lives outside the lines. Topics include players' journeys, personal branding, career development, hometown impact, international growth and lifestyle interests. CU360 features weekly content (profiles, features and series) and daily content (news, events and social posts), focusing on players and people behind the scenes who are leaders off the court. The sections include: Players: Profile pages with video/written features and original photos of each player Global: The NBA’s international players, events and expansion Business: The business of basketball and outside entrepreneurial interests Community: Players’ various types of philanthropy and foundation work Culture: Art, food, travel, style, sneakers, health, fitness, family and more Insiders: People who are influential in players' off-the-court development and success News: Updates, announcements, product launches, reaction to news and more CloseUp360 was established by Jared Zwerling, a 16-year NBA and basketball media and marketing veteran whose career has spanned the NBA, CBS Sports, ESPN, Bleacher Report, the National Basketball Players Association and Sports Illustrated. Throughout his career, Jared developed a niche in off-the-court coverage, which inspired him to build CU360 with a select team of longtime industry friends who had similar content and business experience in this specialized arena. Source