CMOTech

Adobe has released its Premiere mobile video editing app for Android. The free app expands Adobe's mobile editing offering beyond iPhone. Premiere mobile is now available on Android devices running Android 13 or later with at least 5GB of RAM. It is designed for Android hardware, including foldable phones, and features an adaptive user interface. Positioned as a simplified version of Adobe's established video editing software, Premiere mobile is aimed at creators producing content on smartphones.

KERV.ai has received Trusted Partner Network Gold Star certification and says it is the first AI video technology platform focused on contextual commerce to reach that level. Administered by the Motion Picture Association, the Trusted Partner Network sets content security standards for the media and entertainment industry. Gold Star is the highest tier in TPN's four-level model, above Blue, Silver and Gold.

One of the most persistent assumptions driving AI adoption in the enterprise is that better technology will surface better outcomes. In practice, the limiting factor is seldom the sophistication of the model, but rather the quality of the data architecture, the systems integration, and the institutional knowledge that feeds it. Organisations are deploying AI into workflows that were built around manual processes, disconnected systems, and institutional knowledge that was never formally documented.

Accenture has appointed Emma Chalwin as Chief Marketing Officer. She will join from Workday on 1 October and oversee Accenture's global marketing and communications organisations, reporting to Chair and Chief Executive Officer Julie Sweet. Chalwin joins from the enterprise software sector to one of the world's largest consulting and technology services groups. At Workday, she served as Chief Marketing Officer and was responsible for brand and customer demand across international markets.

xAI has launched Grok 4.7 for coding and knowledge work. The model is available through Cursor, the Grok API and other software tools. According to xAI, Grok 4.7 succeeds Grok 4.6 and uses a larger base model. xAI trained the new version with a longer reinforcement learning run on a harder mix of tasks, placing more weight on problems that can take many hours to complete.

OpenSesame has added multi-topic support to its AI-based Curation Assistant, allowing learning and development teams to search and organise training across several skills in a single conversation. The update is aimed at employers assembling training programmes that span multiple subject areas, rather than handling each topic separately. According to OpenSesame, a typical five-topic catalogue search can now be cut from more than an hour to a matter of minutes.

Mediaocean has launched Mediaocean AI Ventures, an initiative to invest in AI startups in the advertising market. The new investment arm will focus on early-stage and growth-stage companies across advertising and marketing technology, pairing funding with access to Mediaocean's software platforms and industry network. The venture initiative has strategic backing from CVC Capital Partners, TA Associates and Eterna Growth Partners.

In-branch account opening has become MANTL's highest-volume growth channel in 2026, according to Alkami. More than 1 million applications have been booked through the in-branch platform to date. The milestone points to a shift among US banks and credit unions as they add digital account-opening tools to physical branches instead of treating online and branch channels separately.

Freehand has appointed Krshna Prashant as its first US marketing lead following its recent US$75 million seed funding round. Based in San Francisco, Prashant is the supply-chain AI company's first marketing hire in the US. She will build Freehand's brand, narrative and go-to-market function as it expands its presence among large corporate customers.

Artificial intelligence is changing how B2B buyers discover and assess potential partners, but human expertise, credibility and relationships remain critical to winning deals. That was the prevailing sentiment from the Sefiani B2B leaders meet-up in Sydney, which brought together journalists, PR professionals and marketing executives.