CNN Newsource

Beyond broadcast: How local news can engage the next generation of news consumers Social media and other alternative platforms have overtaken TV as the top news source for Americans — and Gen Z and Millennials are leading the charge. We explored how young adults consume news and developed actionable tips for local newsrooms to stay relevant, build trust, and connect authentically across platforms. If you want to understand — and reach — the next generation of news consumers, this is your playbook.

Why news audiences are leaving and what to do about it The number of Americans who say they closely follow local news has significantly fallen across audiences. While the new landscape shuffles, local operations are uniquely positioned to re-engage and cultivate audiences. Explore why audiences are tuning out and what local news operations can do to win them back. Click here.

How Local News Providers Can Win with Streaming TV The streaming revolution isn’t just for big networks — local news providers are now leveraging Free Ad-Supported Streaming Television (FAST) to grow their audience and unlock serious revenue. But how can news organizations with limited resources break into this booming space? Click here to read out deep-dive overview and discover why a streaming presence is no longer optional for local news providers looking to stay competitive.

Join us on March 26 to learn how you can grow revenue with streaming TV. Join our very own Patrick West and Editor & Publisher (E&P) Magazine at noon on March 26 to explore how local publishers can grow revenue and audiences via streaming TV. You’ll learn: ✅ What is FAST? (and why it’s NOT just for TV stations) ✅ How local publishers can easily launch a streaming channel ✅ The best way to start—own your FAST channel or license your content?

What can we learn from digital-first news orgs? The term “news desert” was coined to label the growing swaths of the country that lack local news coverage. These deserts have been expanding as newspapers and other media outlets across the U.S. have struggled to stay afloat. Residents in more than half of U.S. counties have no, or very limited, access to a reliable local news source — either print, digital or broadcast. Digital news startups are launching to fill the gap.

How can FAST help you grow audiences and revenue? Local news is one of the most popular genres on Free Ad-Supported Streaming Television (FAST) services. With FAST rapidly growing in audience, it represents a new revenue source and opportunity to reach wider audiences. In this piece, we explore common questions, benefits, best practices, and considerations for FAST. We also discuss how to get started and what to expect in the near future. Read more.

June 2024 Presidential Debate Coverage Plan CNN is hosting a Presidential Debate on Thursday, June 27, 2024, at 9 p.m. ET. CNN Newsource broadcast affiliates can simulcast the Debate Feed live on air. All affiliates can stream the debate via an embeddable YouTube player hosted on CNN’s YouTube channel. For the full coverage plan, please contact your CNN Newsource representative.

CNN is Hosting a Presidential Debate on Thursday, June 27, at 9 p.m. ET. CNN Newsource broadcast affiliates can simulcast the Debate Feed live on air. All affiliates can stream the debate via an embeddable channel. For the full coverage plan, log into the CNN Newsource portal and navigate to “Resources” or contact your CNN Newsource representative.

Introducing New CNN Newsource Team Members Michael Yoshida joins CNN Newsource as a correspondent based in Washington, DC. Michael joins us from 7NEWS in Boston where he reported on diverse news stories, including the deadly Merrimack Valley gas line explosions and subsequent investigations, political campaigns, classified documents leak, and the Titan submersible search.

Why should you care about Fast? Local news is one of the most popular genres on Free Ad-Supported Streaming Television (FAST) services. With FAST rapidly growing in audience and revenue, it represents a new revenue source and opportunity to reach wider audiences. In this piece, we explore the evolution of FAST, trends driving its growth, the FAST channel landscape, benefits and challenges for content owners, and monetization opportunities. Read more.