CommPRO.biz

The Museum of Public Relations has announced the election of four distinguished communications executives to its Board of Trustees, adding decades of leadership experience from across agency management, corporate communications, reputation management, and industry education.

The Fourth of July is traditionally a time to reflect on America's past while looking ahead to its future. This year carries even greater significance as the nation celebrates its 250th anniversary, a milestone that invites every profession to consider the people who will shape its next chapter. For communications, that conversation has never been more timely. Artificial intelligence is transforming how information is created, discovered and trusted.

Elmo simply wanted everyone to have fun. That instinct has always defined Sesame Street’s red monster, who lives in a neighborhood that looks and feels like New York City and spends his days teaching children about friendship, kindness and “big feelings.” While Elmo is a fictional character managed by the Sesame Street social media and creative teams, the public reaction to his posts offers a surprisingly useful lesson in audience expectations and brand positioning.

What can communicators learn from Elmo? More than you might expect, as one well-intentioned social media post became a lesson in brand identity, audience expectations and the risks of staying neutral.

It's ironic that an industry built on messaging still struggles to define its own role in the age of AI. Yet this is precisely the moment for PR to solve that problem. Because if we don't, we'll get left out of a conversation we should be leading. And business leaders need clear language to understand what PR brings to AI-driven discovery. The Language Problem After speaking with PR pros across the industry, I've noticed two patterns. The first is fundamental: we don't speak the same language.

In an era when AI is transforming publishing and digital content often feels fleeting, Kusek is making a different bet. His goal isn't simply to publish another magazine. It's to create something readers will collect, display and revisit. Available in softcover, hardcover and limited collector editions, Different Leaf is designed as much as an art object as it is a publication.

In this latest Mr. Magazine™ Interview, Michael Kusek discusses reinventing Different Leaf as a premium print publication exploring the intersection of cannabis, culture and creativity in the AI era.

In this latest Mr. Magazine™ Interview, Michael Kusek discusses reinventing Different Leaf as a premium print publication exploring the intersection of cannabis, culture and creativity in the AI era.

Lately, I’ve been questioning my own attention span. Not because I think technology is “ruining us,” exactly. More because I genuinely cannot remember the last campaign, advertisement, or branded message that clearly persuaded me to do something meaningful. Buy something. Donate. Support a cause. Change my behavior. Change my mind.

Every June, Pride Month provides an opportunity to celebrate the LGBTQ+ community and reflect on the progress that has been made toward greater equality and inclusion. But Pride is also a reminder of something communicators understand well: meaningful change rarely happens overnight. The story of the LGBTQ+ community is, in many ways, a story about communication itself. It is a story of visibility, advocacy, storytelling, and relationship-building.