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Agriculture has become a much bigger communications story. Technology, sustainability, renewable fuels and changing expectations from consumers and other stakeholders are giving communicators in the sector a more complicated story to tell. Racepoint Global is adding to its expertise in the space with Eric Hodson joining the agency as senior agriculture advisor. Hodson brings an interesting perspective to the role because he has worked across several sides of the communications business.

September is arguably technology’s biggest month, packed with announcements and events as communications professionals support the latest flagship products and solutions. Once again, Apple commanded attention in September through distinctive branding, experiential activations and purposeful gatherings. Every year, communicators learn something new.

Halloween may still be a month away, but you wouldn’t know it from walking into a store. The candy has been out for weeks, the orange and black displays are up and pumpkins are everywhere. By October 1, Halloween marketing isn’t beginning. It’s already well underway. So I thought this was a good time to ask a different question: With all the choices consumers have today, what are we actually putting in our Halloween candy bowls?

As Techtember wraps up, Bill Davies shares three lessons for communicators looking to break through the noise, from bold ideas and smart timing to a little more empathy.

As Techtember wraps up, Bill Davies shares three lessons for communicators looking to break through the noise, from bold ideas and smart timing to a little more empathy.

Racepoint Global is adding veteran agriculture communicator Eric Hodson as the sector faces increasingly complex conversations around technology, sustainability and reputation.

What America’s Halloween candy conversation tells us about brand loyalty, nostalgia and the value of becoming part of a tradition.

Racepoint Global is adding veteran agriculture communicator Eric Hodson as the sector faces increasingly complex conversations around technology, sustainability and reputation.

I spend much of my waking hours thinking about, speaking about and helping organizations move beyond measuring activity toward outcomes and impact. So when Shelly Spector and the Museum of Public Relations gave me the extraordinary opportunity to have an AI-driven conversation* with Edward Bernays, I knew exactly what I wanted to ask him: How did you know if public relations actually worked?

CommPRO is collaborating with The Conference Board on their survey featuring CCOs and CMOs. The survey is about the top opportunities and challenges facing executives heading into 2027. It’s important for this study to reflect your input.Participating takes just 5 minutes. By participating, you’ll be among the first to receive the report--filled with actionable steps for how you can navigate 2027. This survey, which is anonymous, closes on October 30. We look forward to sharing the results!