Communicate

Share Share News By Communicate Staff | April 17, 2026 Publicis Media Middle East has secured the top position as the leading media group in the GCC for new business, according to the 2025 COMvergence Global New Business Barometer, which measures new business performance across the global media industry.

Share Share CPG & FMCG By Velina Nacheva | April 17, 2026 In crowded CPG markets, small product decisions often matter more than big campaigns. In an interview with Communicate, Pierre Chandon, Professor of Marketing and The L’Oréal Chaired Professor of Marketing – Innovation and Creativity, explains how packaging, habits, and behavioral science shape real consumer choices and long-term brand growth.

Share Share News By Communicate Staff | April 17, 2026 Google said its Gemini-powered ad safety systems blocked or removed 8.3 billion advertisements and suspended nearly 25 million accounts in 2025, as the company disclosed the results of what its top ads safety executive described as a ground-up rethinking of how it polices the ads that reach its users.

Share Share News By Communicate Staff | April 16, 2026 G42 has partnered with R/GA to launch Alpha.G42.ai, a generative interface the companies describe as a “world-first” step toward redefining how users interact with the internet. The platform replaces the traditional static website with a dynamic, conversational system powered by large language models (LLMs).

Share Share News By Communicate Staff | April 16, 2026 A new awareness and fundraising campaign is using music to highlight the global burden of Congenital Heart Disease, a condition affecting millions of children each year. The Magdi Yacoub Heart Foundation has partnered with Anghami and popular Egyptian stars Abu and Dina El Sherbiny to launch “The Most Important Beat,” an initiative aimed at raising awareness and funds for children born with heart defects.

Share Share News By Communicate Staff | April 16, 2026 Publicis Groupe Middle East has appointed Zachary Bambach as Chief AI Officer, a newly created role aimed at accelerating the integration of artificial intelligence across the business. The appointment reflects the Groupe’s focus on embedding AI more deeply into its operations and client offerings, with an emphasis on driving growth, performance and business transformation, Publicis Groupe said in a statement.

Share Share Brands By Communicate Staff | April 16, 2026 Luxury and beauty brands are witnessing a slowdown in airport retail sales as the ongoing Middle East conflict disrupts flights and shuts key aviation hubs, according to a Reuters report. Duty-free operators and premium brands reliant on Gulf airport traffic are facing reduced footfall, as flight cancellations and temporary airport closures weigh on one of their most profitable channels.

Share Share News By Communicate Staff | April 16, 2026 UAE-based real estate firm BNW Developments has announced a brand partnership with former India cricketer Yuvraj Singh, launching a new campaign built around themes of persistence and self-made success. The collaboration debuts with a cinematic film that draws parallels between Singh’s personal journey and the company’s growth story, positioning both as examples of overcoming challenges and redefining success.

Share Share News By Communicate Staff | April 15, 2026 Halo AI has appointed Rouhana El Hage as associate partner, as the company looks to expand its creator-focused ecosystem and accelerate platform growth. El Hage, who joined the company in early 2025, has contributed to expanding its regional creator network, building partnerships, and shaping the platform’s cultural positioning.

Share Share News By Communicate Staff | April 15, 2026 The Family in Frame Award, launched by Majalis Abu Dhabi in the Citizens and Community Affairs Office of the Presidential Court in collaboration with Creative Lab, has announced its judging panel, bringing together voices in photography, media and visual storytelling. The panel reflects a balance of international perspective and regional expertise, with a shared focus on storytelling and imagery capturing human connection.