Hello and welcome to the Pricing Heroes podcast by Competera. This is a series of interviews with the best and class retail pricing experts driving their companies' bottom metrics and the retail industry as a whole. Today's guest is Juan Diaz Barrientos, pricing manager at one of the biggest home retailers in Sweden, Finland, and Norway and ex-implementation manager at IBM based in Stockholm. Olena Saraniuk: Hi, Juan, and thank you for joining us. Juan Diez Barrientos: Hi, Olena.