Competera Blog
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Competera is a technology company that offers a comprehensive pricing platform to save costs, recover profits and meet new shopping patterns with the help of a sophisticated market-driven engine to ensure short- and mid-term growth and an algorithm-based engine for long-term growth. Source
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| Scope | International |
|---|---|
| Language | English |
| Country | United States of America |
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Recent Articles
Search Articles#Pricing_Heroes: Pricing Consultancy and Commercial Strategy Insights with Zen Ore
OS: Hello and welcome to the #Pricing_Heroes podcast by Competera, where we interview the best retail pricing experts who drive their company's bottom metrics and the retail industry as a whole. Today's guest is Zen Ore, Executive Manager of Commercial Pricing Strategy at one of the world's biggest grocery retailers. ZO: Hi, Olena. Thank you for having me. OS: Could you tell us about your background and experience? ZO: I'm originally from Israel and moved to Australia nine years ago.
Competera Partners with Paul Hartmann AG to Provide Advanced Competitive Data Solution
Competera, an industry-leading AI pricing platform that enables retailers and brands to optimize their pricing strategies, announced today that it has signed a strategic partnership agreement with Paul Hartmann AG, a Germany-based holding company that is primarily engaged in the field of medical and healthcare products. With over 200 years of history, Hartmann is a respected surgical and medical instrument manufacturing company, catering to both B2B and B2C markets.
tegut… gute Lebensmittel GmbH & Co. KG selects Competera as their AI Pricing solution for All Stores
Sustainability-focused German retailer tegut… gute Lebensmittel GmbH & Co. KG and Competera, an AI-powered pricing solution for omnichannel retailers, have entered into a pricing solution provision agreement, as a part of the retailer's initiative to develop an end-to-end AI-based process for pricing, as well as shelf and space planning.
Competera and MarketDial sign strategic partnership
Competera, a leading AI-fueled price optimization solution and 2023 NRF's VIP Awards winner, is proud to announce its new partnership with MarketDial, an in-store testing solution provider for brick-and-mortar retailers. Together, these two companies will bring unparalleled price optimization and testing capabilities to the market, helping retailers increase bottom-line metrics and improve customer sentiment.
#Pricing_Heroes: The state of home retail amid rising inflation with Juan Diez Barrientos. Episode 3
Hello and welcome to the Pricing Heroes podcast by Competera. This is a series of interviews with the best and class retail pricing experts driving their companies' bottom metrics and the retail industry as a whole. Today's guest is Juan Diaz Barrientos, pricing manager at one of the biggest home retailers in Sweden, Finland, and Norway and ex-implementation manager at IBM based in Stockholm. Olena Saraniuk: Hi, Juan, and thank you for joining us. Juan Diez Barrientos: Hi, Olena.
Competera signs strategic partnership with Columbus Consulting
On December 19, Competera and Columbus Consulting, a retail consulting firm, announced the signing of a strategic partnership. The cooperation aims at combining Competera’s latest AI pricing solutions with Columbus Consulting’s industry expertise in guiding and supporting retail clients to execute their most important initiatives based on a holistic standard of excellence.
Competera has been named a Representative Vendor in the Gartner® Market Guide for Retail Unified Price, Promotion and Markdown Optimization Applications
Competera, an AI-powered pricing platform helping retailers set and maintain optimal price positions, was recognized as a Representative Vendor in the Gartner Short and Long Lifecycle Market Guides for Retail Unified Price, Promotion and Markdown Optimization Applications this year. According to Gartner, 'An algorithmic retailing approach must be widely implemented throughout the organization and supported by a strong foundation of quality data.
Ex-Gartner and TOP 2022 Retail Influencer Jeff Roster joins Competera as Strategic Advisor
Jeff Roster, an established retail researcher and advisor with decades of retail and advisory experience, has joined the Advisory Council of Competera. Currently the producer and cohost of This Week in Innovation & Third Eye Podcast Network and GMU Retail Center Advisory Council, Jeff previously served as VP of Industry Market Strategies, Retail at Gartner.
How to Make a Difference on Black Friday 2022: Tips and Tricks for Retailers
Content navigation: 2022 was another turbulent year for the retail sector due to impending inflation and a recession. Businesses are concerned—and rightfully so—that consumers' purchasing on Black Friday will be badly impacted by rising gas prices, mortgage rates, and food shortages. Still, there is hope! Despite the downturns, more US consumers compared to last year are excited about the Black Friday season, McKinsey report states.
#Pricing_Heroes: Emergency strategies to keep profit high in the inflation-shaken environment by Dr Markus Husemann-Kopetzky
Our today’s guest is Dr Markus Husemann-Kopetzky - pricing advisor, researcher and educator, ex. Amazon Senior Manager for Pricing and Business Analytic, Founder of the Price Management Institute and author of the Handbook on the Psychology of Pricing and the (lovely) Pricing Nuggets. Dr Husemann-Kopetzkyhas shared how some retailers win during uncertainty in the market and why an elasticity-based approach to pricing is the key to success.