Consumer Guide Automotive
Online/Digital
Established in 1967, Consumer Guide is one of the longest-running auto-review operations in the country. First online in 1995, we were also one of the first car-test organizations to hit the web. Consumer Guide is headquartered in the Chicago suburb of Morton Grove, IL, a location ideal for sampling the best–and worst–that nature has to offer. Our parent company is J. Turn Media.
Our full-time editorial and review team has been gathered from every corner of the auto industry, including sales, repair, public relations, and market research. Our staff also reflects broad segments of the general population, including young professionals, parents, grandparents, city dwellers, and suburbanites—of every shape and size.
Consumer Guide takes pride in its consensus review process. With the exception of preview assessments of new vehicles, no fewer than four members of our team, and often every member, evaluate each car reviewed by Consumer Guide. This process enables us to provide the industry’s most balanced and bias-free evaluations.
Vehicles evaluated by Consumer Guide are provided by manufacturers. A test car typically spends two weeks in our care, during which it is driven an average of 500 miles. In the event that a manufacturer cannot provide us with a test vehicle, Consumer Guide will frequently make arrangements with local dealers to spend time with a car.
Additionally, Consumer Guide editors travel to preview test events for early looks at upcoming products. Reports based on these opportunities will be qualified with the phrase, “This evaluation is based on preview test drives.”
It is our goal to be the industry’s most useful and reliable auto-shopping resource. Each member of our team is dedicated to the promise of providing valuable, accurate, and timely information. Source
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Media Outlet details
| Scope | National, Consumer |
|---|---|
| Language | English |
| Country | United States of America |
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Recent Articles
Search Articles1973 Volkswagen Sports Bug: Favorite Car Ads
1973 Volkswagen Sports Bug Ad The Volkswagen Sports Bug (sometimes just Sport Bug) was a limited-edition 1973 Super Beetle, primarily marketed in North America as part of the “Rallye” group of special edition Beetles. The Sports Bug was essentially an appearance and equipment package for the Super Beetle, rather than a performance model with significant mechanical upgrades. Roughly 20,000 examples were produced at the Emden plant in Germany.
What is Torque Steer?
Torque steer is the unwanted tugging or pulling of the steering wheel under hard acceleration, generally in front-wheel-drive vehicles. What is Torque Steer? Torque steer occurs when engine torque is delivered unequally to the left and right front wheels. Because those wheels also handle steering, the imbalance generates a net steering moment that the driver feels as a twist through the wheel or a pull to one side.
2026 Lexus LX 600 Luxury: Review, Prices, and Specs
2026 Lexus LX 600 Luxury in Atomic Silver Text by Tom Appel 2026 Lexus LX 600 Luxury Class: Premium Large SUV Country of manufacture: Japan Seating capacity: 7 Color: Atomic Silver CG Report Card Room and Comfort B Power and Performance B+ Fit and Finish A- Fuel Economy B- Value B- Report-card grades are derived from a consensus of test-driver evaluations. All grades are versus other vehicles in the same class.
Consumer Guide Car Stuff Podcast Episode 344: New Kia Seltos, Most American Cars, Dead for 2027
Jill and Tom open the program by welcoming Jim OBrill of the Chicago Auto Show to the program. The producers of the Chicago Show have put together a public test-drive event for licensed drivers 18 years of age or older running October 1-4 in Oak Brook, Illinois. Click here for more information. Still in the first segment, Jill reviews the redesigned 2027 Kia Seltos. The small crossover has grown for ’27, and boasts more space and a new hybrid drivetrain. Listen in for details.
Crosley: Forgotten Car Brands
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1990 Volvo: Favorite Car Ads
1990 Volvo Ad The folks in the marketing department were so keen to talk about Volvo safety, they clean forgot to tell you what model it is sitting there all smashed up. And, on some level, we appreciate the earnestness with which the Swedish carmaker once built and sold cars designed to survive (and avoid) accidents. Indeed, in 1990, the words Volvo and safety were darn near synonymous.
2026 Lucid Gravity: Review, Prices, and Specs
2026 Lucid Gravity Grand Touring in Supernova Bronze Text by Tom Appel 2026 Lucid Gravity Grand Touring Class: Premium Midsize Crossover Country of Manufacture: U.S. Seating Capacity: 7 Color: Supernova Bronze Metallic Miles driven: 103 CG Report Card Room and Comfort A Power and Performance A Fit and Finish A Fuel Economy A Value C+ Report-card grades are derived from a consensus of test-driver evaluations. All grades are versus other vehicles in the same class.
Consumer Guide Car Stuff Podcast Episode 343: Subaru Ascent Review, Psyche Car Fumble, State of Canadian Auto Industry
Jill and Tom open the show discussing the market place viability of the onslaught of midsize pickup trucks due to arrive on the U.S. in the next few years. Tom believes the segment is already crowded, while Jill thinks there is space for makers to differentiate their trucks and claim a little market share. Tom shares his disappointment in the announced range of the coming Jeep Recon electric SUV.
What Was the Chevrolet Blazer M1009?
Chevrolet Blazer M1009 It’s not common for a civilian vehicle to be modified for military use. Generally, the military’s needs exceed that specifications of mainstream cars and trucks, and the modifications necessary to bring a vehicle up to spec are so extensive as to make the conversion cost prohibitive. What Was the Chevrolet Blazer M1009? Chevrolet Blazer M1009 But in the case of the Blazer M1009 CUCV, the upgrades were relatively easy for the folks at Chevy to implement.
1970 Dodge Polara: Favorite Car Ads
1970 Dodge Polara Custom While air conditioning is standard equipment on all street-legal new cars sold in the U.S. these days, it really wasn’t all that long ago that A/C was optional on certain car models. As recently as 2022, 2-door versions of the Jeep Wrangler could be had with an option called “Air Conditioning Bypass,” which deleted the off-roader’s A/C in exchange for a $1395 credit on the window sticker.