Consumer Guide Automotive

Established in 1967, Consumer Guide is one of the longest-running auto-review operations in the country. First online in 1995, we were also one of the first car-test organizations to hit the web. Consumer Guide is headquartered in the Chicago suburb of Morton Grove, IL, a location ideal for sampling the best–and worst–that nature has to offer. Our parent company is J. Turn Media. Our full-time editorial and review team has been gathered from every corner of the auto industry, including sales, repair, public relations, and market research. Our staff also reflects broad segments of the general population, including young professionals, parents, grandparents, city dwellers, and suburbanites—of every shape and size. Consumer Guide takes pride in its consensus review process. With the exception of preview assessments of new vehicles, no fewer than four members of our team, and often every member, evaluate each car reviewed by Consumer Guide. This process enables us to provide the industry’s most balanced and bias-free evaluations. Vehicles evaluated by Consumer Guide are provided by manufacturers. A test car typically spends two weeks in our care, during which it is driven an average of 500 miles. In the event that a manufacturer cannot provide us with a test vehicle, Consumer Guide will frequently make arrangements with local dealers to spend time with a car. Additionally, Consumer Guide editors travel to preview test events for early looks at upcoming products. Reports based on these opportunities will be qualified with the phrase, “This evaluation is based on preview test drives.” It is our goal to be the industry’s most useful and reliable auto-shopping resource. Each member of our team is dedicated to the promise of providing valuable, accurate, and timely information. Source