Craft to Crumb
Online/Digital
As Avant Food Media has amplified its trusted voice through its flagship publication Commercial Baking, the team is taking its storytelling expertise and flair for building baker relationships into the retail space.
Focused on loyalty and engagement, Craft to Crumb is poised to be an influencer in the artisan retail baking space by leading a casual but informed style of conversation with the industry’s most innovative bakers. This community-focused platform promotes partnership and idea sharing through authentic outlets. Source
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Media Outlet details
| Scope | Trade/B2B |
|---|---|
| Language | English |
| Country | United States of America |
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Recent Articles
Search ArticlesNothing Bundt Cakes kicks off nationwide campaign
PHOTO COURTESY OF NOTHING BUNDT CAKES DALLAS — As part of its new “10 Million Bites of Joy” campaign, Nothing Bundt Cakes is giving away 300 bundtlets at each of its 841 bakeries nationwide on Sept. 15. Additionally, the bakery chain will offer cake giveaways, in-bakery sampling, community events, fundraising and surprise pop-ups nationwide through Oct. 4. The campaign also brings back a customer-favorite flavor, Biscoff Cookie Butter Cake, and a new Apple Pie Cake Pop-Up Flavor.
Nowhere Bakery teams up with CPG cereal brand
GRAPHIC COLLAGE BY AVANT FOOD MEDIA | SOURCE IMAGE FROM NOWHERE BAKERY BY Lily Cota PUBLISHED ON September 8, 2026 COSTA MESA, CA — Nowhere Bakery, a plant-based, gluten- and grain-free baking company, is partnering with Lovebird to debut Chocolate Chip Cereal Cookie Bark, made with the CPG brand’s clean-label Cocoa O’s cereal.
Hoosier Mama Pie capitalizes on the ‘slow’ food
GRAPHIC COLLAGE BY AVANT FOOD MEDIA | SOURCE PHOTOS COURTESY OF AVANT FOOD MEDIA AND HOOSIER MAMA PIE CO. KANSAS CITY, MO — Today’s consumers are busy, buzzing from one responsibility to the next, so it takes a special skill set to create something people will pause to enjoy. By championing craftsmanship, prioritizing quality and cultivating an inviting environment, Hoosier Mama Pie Co. answers this call. “Pie is one of the ultimate slow foods,” said Paula Haney, owner of Hoosier Mama Pie.
Sell-out cookie returns to Tiff’s Treats
PHOTO COURTESY OF TIFF’S TREATS AUSTIN, TX — One year after an online craze for Tiff’s Treats’ Dubai Chocolate Filled Cookie, the retail bakery brand is bringing back the triumphant treat. Inspired by Dubai Chocolate, the double chocolate cookie is filled with pistachio cream and crispy kataifi and topped with chopped pistachios.
Shipley boosts store count with new franchise agreement
GRAPHIC COLLAGE BY AVANT FOOD MEDIA BY Lily Cota PUBLISHED ON September 3, 2026 HOUSTON — Shipley Donuts is making its Michigan debut by joining the local businesses in Downtown Detroit through a 15-unit franchise agreement with Hole Lotta Dough, LLC. The agreement will bring Shipley Donuts to multiple counties across the metro.
Seasonal spice marks Randy’s Donuts’ fall menu
PHOTO COURTESY OF RANDY’S DONUTS INGLEWOOD, CA — Customers looking for fall-themed sweet treats are flocking to Randy’s Donuts, where the limited-time menu officially dropped for the season. Now available at Randy’s Donuts locations nationwide, the fall offerings include: Pumpkin Cake with Cream Cheese: A pumpkin spice cake donut topped with cream cheese icing and sweet pumpkin cake crumbs.
Crumbl’s latest partnership debuts Minecraft character license
BY Lily Cota PUBLISHED ON September 1, 2026 PROVO, UT — Crumbl’s partnerships are stepping outside of the pink box and crossing into the video game realm through a limited-time collaboration with Minecraft, marking the dessert brand’s first-ever character license. “Crumbl has always been about creating moments of joy, creativity and connection through dessert,” said Sawyer Hemsley, co-founder of Crumbl.
Bakers Know Bakers: Chicago edition
GRAPHIC COLLAGE BY AVANT FOOD MEDIA | (FROM TOP LEFT) SOURCE IMAGES COURTESY OF DEL SUR BAKERY, FLORIOLE BAKERY & CAFE, AND PUBLICAN QUALITY BREAD BY Lily Cota PUBLISHED ON August 31, 2026 CHICAGO — Who better to offer bakery recommendations than those who know the industry inside and out? Bakers from the Chicago edition of Craft to Crumb’s Roadshow shared their favorite go-to spots in the city (besides their own).
Paris Baguette’s fall menu channels caramel apple energy
PHOTO COURTESY OF PARIS BAGUETTE BY Lily Cota PUBLISHED ON August 28, 2026 MOONACHIE, NJ — Apple has been the talk of the town this fall, with CPG baking brands like RXBAR and Entenmann’s using the fruit as their centerpiece for seasonal portfolios. Paris Baguette is joining in with a new lineup of fall products that brings caramel apple donuts and pumpkin tarts to the bakery case for a limited time.
Cupcake brand joins Harry Styles at Madison Square Garden
GRAPHIC COLLAGE BY AVANT FOOD MEDIA | SOURCE IMAGE FROM BAKED BY MELISSA BY Lily Cota PUBLISHED ON August 27, 2026 LOS ANGELES — Baked by Melissa is welcoming music icon Harry Styles to NYC with the debut of a limited-edition cupcake pack designed to celebrate the singer’s 30-night residency at Madison Square Garden (MSG). Just in time for the start of the Together Together Tour, the ‘Cupcakes All the Time’ collection is aptly named for Styles’ fourth studio album, Kiss All the Time.