An apple is an apple. That's the crux of the first spot in CNN's new campaign, "Facts First," which features, in minimalist fashion, the common fruit, while a voiceover states the facts, plain and simple:"This is an apple. Some people might try to tell you that it's a banana. They might scream, 'Banana, banana, banana,' over and over and over again. They might put banana in all caps. You might even start to believe it's a banana, but it's not. This is an apple."