CreatorIQ

That's the promise of CreatorIQ Connect, and for the leaders who've been in the room, those words describe the day itself: the room where the industry's boldest moves begin. Each October, more than 1,000 global marketing leaders and creators from the world's most influential brands, agencies, and social platforms gather at The Ebell of Los Angeles for a single high-impact day that shapes how they think about creator marketing for the rest of the year.

Earned by CreatorIQ Podcast | Featuring Jamie Gutfreund, Founder of Creator Vision and Forbes contributor Creator marketing may feel mainstream in 2026, but according to Jamie Gutfreund, the industry is still “at the top of the second inning.” In the latest episode of Earned by CreatorIQ, Jamie joined CreatorIQ Chief Partnerships Officer Tim Sovay for a wide-ranging conversation on the future of creator marketing infrastructure, the rise of creator-led media companies, AI’s impact on the...

POSSIBLE Miami lived up to its name. As a first-timer, I came in curious—and left with pages of notes and a lot to think about. The through-line across sessions? What it actually takes to do creator marketing well. One thing came through loud and clear: the creator economy isn't a channel to experiment with anymore. It's the infrastructure modern marketing runs on. Here's what I took away and what I think it means for how brands need to operate going forward.

The creator marketing landscape is awash with bold claims about Artificial Intelligence. Automation, agents, autonomous outreach: buzzwords are everywhere, but clarity is hard to find. While excitement is warranted—AI is fundamentally transforming how brands discover, activate, and measure creator partnerships—a key fact often gets lost in the noise. AI is only as good as the data that powers it.

This piece & artwork originally appeared in ADWEEK. Whene.l.f. Beauty acquired Rhode Skinin a blockbuster $1 billion deal, it sent shockwaves through the creator economy. Observers had plenty of questions: What did the deal mean for one of beauty’s hottest up-and-coming brands? Does this signal a return to a robust beauty M&A market? Which beauty brands were the next hot acquisition targets? And was Rhode really worth the price?

The CreatorIQ brand got a glow up! In 2021, CreatorIQ acquired Tribe Dynamics. Two industry leaders came together, with two platforms, two teams, two ways of working, but ONE shared vision—to make businesses more human, and humans more impactful. We’re at this critical moment when creators are transforming everything we do to connect with consumers. This new era needs bold action, and a bold identity.

The social landscape in 2024 has exploded with more platforms, creators, and content than ever before. This year, leading brands and agencies around the world leaned even further into creator marketing by placing creators at the center of their marketing strategies. According to CreatorIQ’s 2024-2025 State of Creator Marketing Report, 74% of organizations reported increasing their creator marketing investment YoY—compared to 55% last year.

CreatorIQ helps leading brands across multiple industries grow, manage, scale, and measure their creator programs. Sign up today and see why CreatorIQ is the right influencer marketing solution for your brand, too.

In the ever-evolving landscape of creator marketing, building a community is no longer just about attracting a following; it’s about fostering deep, authentic connections that transcend the digital experience. The ability to connect with your audience in meaningful ways—both online and off—is key to fostering a community that’s crazy about your brand, not just your products.

CreatorIQ helps leading brands across multiple industries grow, manage, scale, and measure their creator programs. Sign up today and see why CreatorIQ is the right influencer marketing solution for your brand, too.