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The CRMmys recognize CRM software evaluated by an independent panel of practitioners against published, category-specific criteria. Recognition is awarded within each category across three tiers: Winner, Finalist, and Selection. The 2026 class comprises 7 Winners, 15 Finalists, and 25 Selections across 7 categories.

2026 AWARD CYCLE Effective date: to be set on publication. Operated by As We May Think Inc., doing business as CRM.org. These Badge Terms govern the use of the CRMmys badges by award recipients. They supplement the CRMmys Terms and Conditions of Entry and Participation (the Terms and Conditions). By displaying a CRMmys badge, a recipient accepts these Badge Terms.

Natalie Garland-Cooke With 25+ years experience, Natalie supports organisations that are ready to transform their business through independent CRM and Business systems consultation, Digital and AI transformation strategy and process improvement. Natalie is proud to be an Independent Tech and Vendor agnostic CRM specialist, enabling clients to choose the correct system to integrate into their operations ensuring a non-silod digital tech stack.

Rob DeSio Rob DeSio leads Growth and Partnerships at Capital S Consulting, a CRM development and integration firm, and leads business development for Sunrise HCM, a Salesforce-native HRIS platform. He holds an MBA from Kellogg and brings Fortune 500 marketing and operations experience. Robert DeSio Capital S Consulting Some of the links that appear on the website are from software companies from which CRM.org receives compensation.

Advertising Disclosure Some of the links that appear on the website are from software companies from which CRM.org receives compensation. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear). This site does not include all companies or all available Vendors. Please view our advertising policy page for more information.

1. Purpose This document defines the required submission format and content entrants must provide to be considered for CRMmy Awards™. All vendors must submit a dossier that addresses the universal criteria (Annex A) and the criteria for each category (Annex B) they selected during registration. This ensures fair, consistent evaluation aligned with official CRMmys™ judging standards. 2. Submission Structure of Dossier Submit documentation for every category you are applying for.

1. Purpose This document defines the required submission format and content entrants must provide to be considered for CRMmys awards. All vendors must submit a dossier that addresses the universal criteria (Annex A) and the criteria for each category (Annex B) they selected during registration. This ensures fair, consistent evaluation aligned with official CRMmys judging standards. 2. Submission Structure of Dossier Create one PDF per category you are applying for.

Purpose The CRMmys™ (pronounced “C-R-M-ees”) are an annual, independently judged awards program recognizing CRM software within buyer-relevant categories for a specific award cycle. Each CRMmys edition reflects real-world CRM use and market context at a point in time. Recognition is time-bound and does not represent permanent rankings, ongoing endorsements, or promotional claims. Only software providers who apply are considered.

CRMmy Awards™ (CRMmys™) Terms & Conditions of Entry and Participation Effective Date: Feb 26th, 2026 Award Cycle: CRMmys™ 2026 These Terms & Conditions of Entry and Participation (“Terms”) govern participation in the CRMmy Awards™ program (the “Program”). By submitting an entry, including paying the entry fee, or otherwise participating in the Program, the entrant (“Entrant”) agrees to be legally bound by these Terms.

Advertising Disclosure Some of the links that appear on the website are from software companies from which CRM.org receives compensation. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear). This site does not include all companies or all available Vendors. Please view our advertising policy page for more information.