data.ai
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Mobile adoption boomed in 2021, with growth across downloads, usage and app store consumer spend: over 232 billion downloads, $168 Billion in consumer spend and 3.9 trillion hours globally.
Despite IDFA, dollars flocked to mobile ads, topping $295B in 2021 and poised to hit $350B in 2022.
data.ai is the first Unified Data AI platform bringing together consumer data and market estimates. Our mission is to help brands, publishers, and investors with strategies to succeed in the mobile and digital ecosystem, based on premium insights, prescription, and execution. Source
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| Scope | International |
|---|---|
| Language | English |
| Country | United States of America |
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Search ArticlesWhat the iOS App Store Changes Mean for App Publishers
After much speculation — and just in time for WWDC — Apple has announced some significant changes to the iOS App Store, changes that will no doubt greatly impact how publishers promote their apps and generate revenue. With any major app store update comes the question: what does this mean for my apps? We’ll cover the big changes and the opportunities they’re expected to bring when they debut in the fall.