davidgaughran.com

I started working in digital advertising way back in 2004 and while it is tricky to generalize about three very different ad platforms – Facebook, Amazon, and BookBub Ads – there are some general rules that I recommend everyone considers, before losing their shirts on book advertising. Not least because books present a pretty unique marketing challenge when compare to generic products. Something which can surprise marketers who move into publishing.

What authors are saying: 5 star rating “Excellent intro, giving teasers of what to expect, but not pushing a "This will change your LIFE!" promise - though it might IF I do the work - LOL! DavidG is both welcoming and enthusiastic in his videos, which are a very good idea.” “Excellent intro, giving teasers of what to expect, but not pushing a "This will change your LIFE!" promise - though it might IF I do the work - LOL! DavidG is both welcoming and enthusiastic in his videos, which are a...