Debut Blog

What doomjobbing means, why graduates are especially prone to it, and how to spot it in your own job search before it tanks your confidence. Doomjobbing is what’s probably happening if you’ve applied to 40+ graduate roles this month and genuinely can’t remember which ones. It’s one of 2026’s fastest-spreading workplace terms, and if you’re deep in a graduate job hunt right now, there’s a good chance it already describes you. What is doomjobbing?

What Bare Minimum Mondays actually means, and how to adapt the idea safely if you're still being evaluated in your first graduate role. Bare Minimum Mondays is the TikTok-born habit telling you to just do less on Mondays — but before you try it at a job you’re still being evaluated in, it’s worth knowing exactly where the idea comes from and who it was actually designed for. What are Bare Minimum Mondays?

Gen Z workplace glossary 2026 exists because every few months a new term for how Gen Z works shows up on TikTok, then in Forbes, then in your group chat — and by the time it reaches a careers site, it’s usually explained in the abstract… This glossary is built differently. Every entry is written for someone three months into their first graduate role, not for a CMO fifteen years into a career who can afford to experiment with how they work.

“Previously, I had been sceptical of consulting as a career choice but the opportunity to meet consultants at McKinsey changed my mind. The program helped me decide that consulting was a career for me.” — Angus, McKinsey Business Analyst Source: Bright Network, McKinsey employer advice Amazon vs McKinsey graduate scheme — about as different as two “prestige” graduate routes get.

“I’m a Software Engineer on the YouTube Comments team… it is truly amazing to see that the impact reaches thousands of users around the globe. This is absolutely what makes me get out of bed every morning.” — Beyza Bozbey, Software Engineer, Google Source: Bright Network, “My Path to Google” Tech versus banking, at two employers that don’t run a single fixed graduate scheme the way the Big Four do.

“At Deloitte, we are committed to supporting the next generation of talent, through providing meaningful roles and invaluable work experience.

KPMG vs Goldman Sachs graduate scheme — one is a Big Four route into audit, tax and consulting with offices across the UK; the other is one of the most competitive investment banking entry points in the world, with pay to match. KPMG’s graduate programme and Goldman Sachs’ New Analyst Programme couldn’t be further apart on compensation, but the gap in competitiveness and day-to-day intensity is just as real.

Aldi vs Lidl graduate scheme — the discounter rivalry you see on the high street plays out just as sharply in their graduate programmes. Aldi’s Area Manager Programme and Lidl’s Retail Graduate Management Programme both start you on the shop floor — stacking shelves, learning tills, understanding what actually makes a store run — but the pay, timeline and long-term structure diverge hard from there.

L’Oréal vs Unilever graduate scheme — two of the biggest names in consumer goods, running two genuinely different programmes. L’Oréal’s Management Trainee Programme is an 18-month sprint built around what the company calls “Freedom to Go Beyond.” Unilever’s Future Leaders Programme (UFLP) is a slower, deeper 3-year commitment to a single function.

BT vs Airbus graduate scheme — different industries, but both genuinely engineering-heavy routes worth weighing against each other. BT’s scheme runs two tracks inside a FTSE 100 telecoms business. Airbus’s Global Graduate Programme (AGGP) spans engineering, digital technology, cyber security, supply chain, procurement, HR and finance across a global aerospace giant. The catch: one of these two is already closed for 2026.