Demand Gen Report

There is a belief embedded in B2B demand generation culture that organic traffic is essentially free. It shows up in marketing team budget presentations, revenue operations planning decks, and content strategy reviews. The logic seems airtight: search engine optimization (SEO), thought leadership content, LinkedIn organic posts, and community-driven engagement cost nothing to place, ergo they cost nothing to run.

The rules of demand generation are shifting faster than any playbook can track. Budgets are moving. AI is rewriting workflows. And the definition of a good lead looks nothing like it did two years ago. You have until September 11 to add your perspective and help shape what the industry learns next. The 2026 Demand Generation Benchmark Survey closes September 11. After that, the window shuts and the data set locks.

Influ2’s new MCP server plugs contact-level buyer signals directly into AI applications like Claude, ChatGPT and Agentforce, so your team can launch and manage ABM campaigns using plain language. You can analyze contact-level ad performance, prioritize the right prospects and connect ABM insights to pipeline impact without ever leaving the chat.

Companies spend enormous amounts of time and money trying to understand their ideal customer. They invest in market research, third-party intent data and prospect intelligence tools to refine messaging and improve targeting. Yet many overlook the richest source of customer insight they already possess: the customers they have today. According to ChurnZero’s Customer Revenue Study, over 70% of customer revenue leaders say their revenue comes primarily from existing customers.

CommerceIQ built a custom AI Content Agent for Newell Brands in under 80 days, cutting product detail page updates from 35 minutes to less than a minute. The agent delivered a 40x improvement in time saved while holding 100% compliance with Newell’s product information management standards.

HG Insights is expanding TrustRadius into HG Customer Voice, a platform that combines verified reviews, technographic data and AI search visibility monitoring for B2B vendors. The launch reflects rising urgency around generative engine optimization as vendors seek visibility into how AI tools mention, rank and cite their products.

DemandScience and ZoomInfo are partnering to combine intelligence, activation and measurement so customers can put go-to-market insights into action across multiple channels. The partnership adds an execution and outcomes layer to ZoomInfo’s data foundation, helping users drive measurable demand generation results.

Feed your artificial intelligence (AI) accurate, well-acquired contacts and it sharpens targeting, tightens follow-up and compounds pipeline. Feed it noise and you get AI slop at scale. That’s the split defining B2B marketing right now. Clean Data: The Engine Behind Every AI Motion report, sponsored by Convertr,  breaks down the four realities separating teams reporting ROI from teams reporting excuses, with hard numbers and straight talk from the people building these systems.

Feed your AI accurate, well-acquired contacts and it sharpens targeting, tightens follow-up and compounds pipeline. Feed it noise and you get AI slop at scale. That’s the split defining B2B marketing right now. This report breaks down the four realities separating teams reporting ROI from teams reporting excuses, with hard numbers and straight talk from the people building these systems. Here’s what you’ll take away: The data readiness gap is wider than you think.

Auxia launched Agent Studio to help marketers plan, build and launch campaigns through AI agents connected to their existing stack. The product is positioned as a way to reduce manual campaign work, speed approvals and help teams move from fragmented execution to coordinated outcomes.