A new ad for Nike ‘VaporMax Air Kaleidoscope’ sneakers features athletes gasping for oxygen as they push themselves in various sports. Each person gears up for the task at hand in the beginning of the ad—a sprint, a swim, a penalty kick, or a free throw. As they push a little harder, these sport enthusiasts are seen huffing and grunting. Eventually, they let out one big exhale in relief. The ad titled ‘Air Moves You,’ and is an ode to the fundamental force that pushes athlete forward: air.