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The doctors and staff of Franklin Family Dentistry are proud to have served the Franklin, Indiana community for over 30 years. Our three trusted dentists have over 60 years combined dental experience.

Hancock Regional Health Women’s and Children’s Center Orchard Commercial by aim-admin | Dec 14, 2017 | Campaigns |

https://vimeo.com/261905604 When you close a deal and have a new customer, you create a whole new problem. You no longer have a prospect! You have to replace that new customer with a new prospect in your pipeline. How can you drive new leads, new prospects? Market your business all the time. You’ve got to market your business at all times.

https://vimeo.com/245071934 What does Google want? Google wants to see you create unique content and then put that content in relevant places with lots of traffic. So, in simpler terms, Google wants authority. Facebook, Medium, Reddit. These are authority sites because Google can’t ignore the volume of traffic. So, when you put your content there, you get more exposure but you also get the benefit of your content being on site with LOTS of content.

Every transaction is a business solving a problem for someone. Every business solves problems and has the opportunity to solve problems for others. What’s the problem that you solve? Get attention repeatedly, and educate people on the problem you solve when you’ve got their attention.

You create a blog. Now what? You have 3 objectives with your marketing: 1) Get Attention. 2) Get Attention repeatedly. 3) Educate your prospect while you have their Attention. The more activity you use to push information out, the more opportunity to draw in for your business. This is why content is so important. You want to be creating so much content that your prospects can’t ignore you and are compelled to do business with you.

Partner Success Story – Franklin, IN GOAL – The campaign goal was to focus on building the brand within the community, and to create brand awareness. Mutual Savings Bank had been established in the community for many years, so we had to think outside the box when it came to creating more brand awareness. TARGET AUDIENCE – Adults, ages 18 – 45 years old. Located in Johnson County, Indiana. Specific zip code targeting: 46106, 46142, 46143, 46124, 46181, 46184, 46164, 46160 and 46162.

There are 3 M’s in marketing. Market. Who is your target audience? Who do you want to work with? Message: What do you want to say to your audience? How do you tell them the problem you solve? Media: Where do you talk to your audience? In what place will your audience find that perfect message for them? The Message is where this claim comes in. What is your big claim? What big promise do you have to offer your solution? This claim is part of getting Attention.

Get attention. Keep getting attention. Educate people while you have their attention on the problem you solve. Find different ways of telling people how you solve their problem.