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Sony has officially announced the RX1R III, the highly anticipated third-generation model of its legendary RX1R series. Combining high-resolution imaging, advanced AI-powered autofocus, and a classic ZEISS 35mm F2 fixed lens, the RX1R III redefines what’s possible in a compact full-frame camera.

FUJIFILM Malaysia has unveiled the X-E5, the latest addition to its acclaimed X Series of mirrorless cameras. Designed for photography enthusiasts and professionals alike, the X-E5 blends timeless aesthetics with advanced imaging technology, making it the perfect companion for both everyday shooting and creative exploration. For the first time in the X Series, the X-E5 boasts a top plate crafted entirely from machined aluminum, delivering a luxurious feel and enhanced durability.

OM Digital Solutions has officially launched the OM SYSTEM OM-5 Mark II, a lightweight, weatherproof mirrorless camera designed for adventure photographers and outdoor creators. Building on the success of its predecessor, the OM-5 Mark II introduces key upgrades based on real-world feedback, enhancing handling, performance, and creative flexibility in a compact Micro Four Thirds body.

Profoto has unveiled the B20 and B30, the latest additions to its industry-leading compact flash series. Designed for professionals who demand speed, reliability, and creative flexibility, these flashes build upon the success of the B10 series with 13% faster recycle times, a user-replaceable flash tube, and a 50% brighter bi-color LED for hybrid photo and video work.

Profoto, a global leader in professional lighting, announces the Malaysian launch of three new cinema-focused LED lights: the Profoto L600D, Profoto L600C, and the flagship Profoto LP2000C. These next-gen tools are purpose-built for cinematographers and content creators who demand uncompromising quality, speed, and control on set. Price: RM12,999 The Profoto L600D is a 600W daylight-balanced Mono-LED that offers maximum output in a highly compact package.

LK Samyang has just unveiled its first super-wide-angle autofocus zoom lens for Sony full-frame E-mount cameras — the AF 14-24mm F2.8 FE. Co-developed with legendary optics maker Schneider-Kreuznach, this compact powerhouse combines a wide focal range, fast aperture, and portable design in one remarkable package. At just 88.8mm in length and weighing only 445g, the AF 14-24mm F2.8 FE is built for photographers and content creators on the move.

Profoto has officially launched the Spot Small, a compact, high-performance light-shaping tool that’s set to redefine precision lighting for photographers. Tailored for professionals in fashion, portrait, product, and fine art photography, the Spot Small empowers users with total control and artistic flexibility. At its core, the Spot Small features a premium 115 mm optical lens that delivers a clean, focused beam without visual artifacts.

Sony has officially launched its latest G Master lens: the FE 50-150mm F2 GM, the world’s first telephoto zoom lens to offer a maximum focal length of 150mm paired with a wide, constant F2 aperture. Tailored for professional photographers and videographers, this lens promises remarkable performance for weddings, portraits, indoor sports, and cinematic productions.

Canon has officially launched the imagePROGRAF PRO-310, a high-performance A3+ photo printer engineered to meet the exacting standards of professional photographers. Designed for those who demand uncompromising image quality and archival durability, the PRO-310 offers a refined blend of artistry and innovation. 🖨️ Archival Quality with Enhanced Durability At the heart of the PRO-310 is Canon’s new LUCIA PRO II 10-ink pigment system, which delivers exceptional resistance to light and scratches.

Canon has officially launched the RF 20mm F1.4L VCM, an ultra-wide-angle prime lens that redefines storytelling for photographers and filmmakers. Designed to meet the evolving demands of hybrid shooters, this full-frame 20mm lens boasts a fast f/1.4 aperture, delivering exceptional low-light performance and breathtaking image quality. With a 94° diagonal field of view and a minimum focusing distance of just 0.2 meters, the RF 20mm F1.4L VCM allows users to frame shots in innovative ways.