Digital Doughnut

Unreliable delivery is a painpoint that's keeping push notifications from achieving their full potential as a next-gen marketing tool. What is the root of poor reliability? How does it hurt push notifications, and how can we improve on traditional push technology? In the 21st century, we have accepted that mobile phones are most people’s primary interface with the outside world.

Now that virtual events have become an indispensable part of our lives, one new concept that has recently emerged is that of the Metaverse. It became popular after the social media giant Facebook announced to change its name to Meta and focus on developing its Metaverse. It was then people started to study and research Metaverse and the endless possibilities it comes with.

Travel and hospitality marketing is on the verge of dramatic transformation. Personalisation of marketing communications is moving from dream to necessity, and the change is putting marketers in the driving seat. A new report, Jet Set into 2025: Travel and Hospitality Trends for Marketers, produced by London Research and customer engagement personalisation specialist Movable Ink, discusses the forces driving this change, and investigates its implications for marketers.

Understanding the role of social media in your business is important; however, before you get caught up in tactics first ask yourself “Is my business social?” If not, or if you aren’t sure, here are 3 reasons why building it into your existing marketing offers a significant competitive advantage. Social businesses have a significant competitive advantage, as they keep pace with today’s market.

Attracting new customers is no longer enough to sustain long-term business success. Retaining existing customers has become the cornerstone of profitable growth, and at the heart of this strategy lies exceptional customer service. Providing excellent service can make the difference between a one-time shopper and a loyal repeat customer. Why Customer Retention Matters Studies show that acquiring a new customer can be five times more expensive than retaining an existing one.

David Blois, managing partner of M&A Advisory, enjoyed doing a Podcast with Lucy Mann, of Gunpowder Marketing, and sharing his experiences of the current M&A market and trends. A lot has changed over time and that's putting it mildly. The world has experienced a whirlwind of transformations that have fundamentally altered various industries and the way we conduct business.

DMEXCO 2024 in Cologne, Germany, DMEXCO 2024 between 18-19 September presented 850 speakers on 14 stages, over 200 hours of program, and around 650 exhibitors and partners. This year's top-class program focused on the latest trends and innovations in digital marketing. Highlight was obviously on AI, “Prompting the future” with creative advertising, and the dark side of the creative machine-generated content, deep fake.

The role of AI in transforming ecommerce is pretty significant. Learn about how AI enhances efficiency, customer satisfaction, and profitability in ecommerce. The global retail ecommerce sales are expected to exceed $8 trillion by 2027. Image via Statista As an ecommerce business owner or marketer, you must do what it takes to get your share of these sales. And currently, that means adapting to ever-changing customer behaviors and embracing the latest technologies.

Discover how independent research and co-branded content help B2B marketers build trust, establish thought leadership, and enhance lead generation by providing credible, research-backed insights that resonate with decision-makers. Trust is a fundamental driver in B2B relationships. When decision-makers choose who to partner with, they’re not just looking for the best price or product—they want to work with organisations that they believe in and can rely on.

In an era driven by technological advancements, AI and synthetic data are playing an increasingly significant role in helping businesses understand consumer behaviour. As discussions about synthetic data’s potential to disrupt market research gain momentum in the media, many wonder if traditional methods are at risk of becoming obsolete.