MKTGinsight

Nearly three in four marketers are increasing their investment in performance marketing – often using AI- and data-driven techniques. Source: “Delivering Performance in the Era of AI: Technology, Data and New Opportunities to Unlock Omnichannel Success,” Winterberry Group, June 2026 Performance marketing is entering the AI era here in the United States very fast.

Source: Creative Spend vs Creative Spend Powered by Creative Intelligence, “Creative Intelligence: Adopting & Operationalizing Creative Intelligence,” Winterberry Group, January 2026 When Philadelphia department store magnate John Wanamaker lamented about which half of his advertising budget he was wasting – he didn’t know which half – he perhaps inspired marketers everywhere to begin a journey. How do advertisers find accountability in ad spending?

MCNY KICKS OFF CENTENNIAL YEAR PROGRAMMING WITH ‘ANNUAL OUTLOOK’ 2026: WINTERBERRY GROUP EXPECTS 9.4-PERCENT FOR U.S. AD, MARKETING AND DATA SPEND IN 2026 TO TOP $660B By Chet Dalzell, Digital Advertising Alliance The Marketing Club of New York (MCNY) launched its Centennial Year of programming on January 15, and for the 20th consecutive year, Winterberry Group’s Executive Chairman Bruce Biegel provided his review of the previous year in U.S. advertising and marketing, with predictions for...

By Chet Dalzell, 2026 MCNY President 2026 is a momentous year. The United States turns 250. The World Cup comes to North America. And the Marketing Club of New York (MCNY) is marking its Centennial Year as a gathering place for Greater New York (and beyond) marketing professionals. Our theme for this occasion is “It starts with one… It starts with one hundred… let’s launch into the next one hundred.” “It starts with one” represents an indicator of every individual’s career marker.

Start spreading the news: the Marketing Club of New York (MCNY, marketingclubny.org) has named its Silver Apple Award honorees for 2025 – New York’s marketing best, for the 41st year running – to celebrate and recognize career achievement, as well as giving back to the field and community.

MCNY KICKS OFF 2025: ‘ANNUAL OUTLOOK’ FOR U.S. AD, MARKETING and DATA SPEND TO GROW 6.1 PERCENT — WITH DIGITAL, CTV ACCELERATION; DECLINE IN LINEAR TV, PRINT By Chet Dalzell, Digital Advertising Alliance The U.S. economy is off to a solid start – with some uncertainties in tariffs – and advertising and marketing should reap solid gains this year, reports our featured speaker Bruce Biegel, senior managing partner, Winterberry Group, at Marketing Club of New York’s (MCNY) Annual Outlook...

By: Chet Dalzell, Digital Advertising Alliance A new white paper recently released by Winterberry Group shows that U.S. brands will grow their spending on direct mail advertising by an estimated 2.6 percent in 2024, reaching $37.3 billion – reversing last year’s (2023) double-digit percentage spending decline. Amid this comeback, eight in ten U.S. brands say they plan to grow their direct mail investment in 2025, based on Winterberry’s survey of U.S. media decision makers.

Special awards for advocacy, innovation and ‘Green Apple’ for a rising star among them The 40th annual awards gala celebrating these extraordinary marketers is slated for Thursday, November 7, 2024, at New York’s Hard Rock Cafe, Times Square For the last forty years, the Marketing Club of New York (MCNY, marketingclubny.org) has named Silver Apple Award honorees – New York’s marketing best – to celebrate and recognize career achievement, as well as giving back to the field and community.

Imagine an evening where the legends of marketing—our distinguished honorees—take center stage as the stars of the show, and past honorees are the chart-topping classic acts that have defined the industry. Now step behind the curtain and come “Backstage at MCNY,” where we celebrate 40 remarkable years by blending the allure of backstage access with the prestige of a gala event.

What truly makes great advertising? This week, every year, the world’s advertising creatives spend a fortune on themselves, feting the global best in creativity in Cannes, France. We let them eat cake, frosted and buttery. They toast themselves – and some clever creative output gets rewarded with hardware. There’s lots of parties, and astronomical prices on hotels, festival fees and additional food and grog. And I have to say, there’s a lot of cool and courageous ideas there, wonderfully presented.