Direct Marketing Magazine

SAN FRANCISCO, BC–MoEngage, the agentic engagement platform trusted by more than 1,350 brands including Loblaws, Poshmark, Nestlé, and Farfetch, announced MoEngage for Shopify, a native integration that unifies a merchant’s Shopify data across 16+ channels including email, SMS, app and web push, WhatsApp, and on-site personalization in real time. Fast-growing Shopify brands often run with separate tools for email, SMS, and personalization that don’t share data or learning.

ALGARY, AB– Ready for takeoff! WestJet and Tim Hortons® announced a new partnership that unites two iconic Canadian brands in their mission to enhance the travel and coffee drinking experience in the sky. Starting on November 30, 2026 WestJet guests can enjoy an all-new signature coffee experience onboard with the custom-crafted Tim Hortons Flight Roast™ – a unique blend specifically designed to taste its best at 35,000 feet and created exclusively for this partnership.

Collaboration brings AI agents into internal workflows to increase operational efficiency and support Sabio’s broader agentic AI strategy TORONTO, ON–Sabio Holdings, a Los Angeles-based creator-led, data-driven and AI-powered AdTech company helping global brands reach, engage and validate (R.E.V.) streaming TV audiences, and Gentoro, an Toronto-based enterprise AI company focused on operationalizing AI across complex business workflows, announced a collaboration to bring agentic AI into...

RBC debuts exclusive cardholder benefits, premium venue spaces, and community initiatives at Rogers Arena and Rogers Forum; RBC deepens commitment to communities through partnership of grassroots programs VANCOUVER, BC–Royal Bank of Canada (RBC) and Canucks Sports & Entertainment (CSE) welcomed a new era of partnership with the Vancouver Canucks Home Opener presented by RBC, unveiling a comprehensive suite of enhanced fan experiences, exclusive cardholder benefits, and community-focused...

British Standards Institution certifies the AI management system governing GRAVTY®’s pioneering Agentic Systems portfolio PALO ALTO, CA–Global loyalty technology leader Loyalty Juggernaut has achieved ISO/IEC 42001:2023 certification for its Artificial Intelligence Management System, which governs the development, deployment, oversight and continual improvement of AI capabilities within its GRAVTY® platform.

BARRIE, ON–Rob Gerbrandt CD, PMP, IGP, FIIM, launched Information Governance Imperatives for the Modern Executive. The book gives readers a broader perspective on how Information Governance influences their leadership. “This book deserves a place on the desk of every executive, data leader, and governance professional,” said Amb (Dr) Oyedokun Ayodeji Oyewole, International President of the Institute of Information Management Africa.

Thanks to EQ Bank one lucky PC Optimum member will win 25 million PC Optimum™ points through the Grand Scan contest.

Research shows where digital experiences fall short on accuracy, relevance, transparency, and accountability – giving marketers a practical framework for improving the moments where trust is earned or lost and converting more visitors to buyers TORONTO, ON–As AI changes how consumers discover and evaluate brands, the digital experiences that follow have to earn trust faster.

Seven accomplished women leaders join Level5 to help shape the next chapter of Women in Strategy and expand its impact TORONTO, ON–Level5 Strategy announced the formation of its inaugural Women in Strategy Advisory Board, bringing together a distinguished group of women leaders who will contribute their experience, perspectives, and counsel to guide the continued evolution of Level5’s Women in Strategy initiative.

New agentic capabilities reduce technology sprawl, operational overhead, and governance complexity for organizations; Catalyst also remains free for students CORNWALL, ON–Zoho Corporation, a global technology company, announced major enhancements to Catalyst by Zoho, its Platform-as-a-Service (PaaS), now weaving agentic development capabilities directly into the coding environments developers already use.