We’ve all been there: it’s 11pm, you tell yourself “just one episode,” and at 2am you’re still glued to your screen. Netflix, the streaming giant, didn’t build its empire of 260 million subscribers by accident. Behind every click, every recommendation, every thumbnail that draws you in, lies a perfectly oiled psychological machine. Neuromarketing is the discipline that combines neuroscience, psychology, and marketing to understand and influence purchasing decisions.