Edelman

My Middle Name is Winston In this edition of Inside Edelman, we highlight our Edelman Culture Champions, celebrated by their colleagues for their exceptional commitment and positive impact in creating a supportive workplace. Breaking New Ground: My First ColorComm Experience Was Exactly Where I Needed to Be Last week, I had the privilege of attending the 10th Annual ColorComm Conference in Miami.

On June 15, I did something I never imagined I’d ever say out loud, let alone put in a corporate blog post: I became a HYROX Adaptive Invitational World Champion. For context, I’m a legally blind athlete living with Stargardt’s Disease, a genetic condition that causes progressive central vision loss.

NEW YORK, September 3, 2025 – Edelman has named Kate Stanners as Chief Creative Officer, International. In this newly created role, Stanners will be charged with overseeing Edelman’s creative business and community across international markets. She will partner with teams throughout the network to ensure the firm delivers industry-leading, cutting-edge creative that is impactful and drives cultural and business change.

We have studied trust for more than 25 years and believe that it is the ultimate currency in the relationship that all institutions — companies and brands, governments, NGOs and media — build with their stakeholders. Trust defines an organization’s license to operate, lead, and succeed. Edelman’s proprietary trust research, the Edelman Trust Barometer, turns the deep data we collect into real-world insights.

We’re spotlighting our Edelman Culture Champions, individuals recognized by their peers for exceptional dedication, positivity, and contributions to fostering a supportive workplace environment. These champions play a pivotal role in cultivating a culture where every voice is heard and valued.

Last week, I had the privilege of attending the 10th Annual ColorComm Conference in Miami. For years, I had admired ColorComm from afar, curious, hopeful, yet uncertain if I belonged in a room filled with such accomplished women. As a communications professional with over two decades of experience, I’ve often found myself in spaces where few, if any, looked like me. So, walking into ColorComm for the first time was more than a conference experience – it was a homecoming.

Shan Bhati, who joined the firm in 2005, co-founded the global legal function. In 2012, in addition to continuing with her global legal responsibilities, Shan was appointed as the global chief administrative officer, where she works closely with the global president and chief operating officer on ensuring operational and administrative efficiency.

Start your journey with Edelman India Looking for work that matters? Explore careers at Edelman India and join a global team committed to shaping conversations, building trust, and driving change. BROWSE CAREERS

One of the most critical components of a successful B2B content strategy is understanding your audience. Not just who they are, but how they think, what drives their decisions, and how they navigate the buying journey. As a content strategist, I spend a lot of time translating those insights into compelling content that addresses audiences’ specific challenges and delivering it through the channels they trust most. This kind of targeted approach works.

In B2B marketing, there’s a lingering myth that legacy always wins: that the company with the biggest name, deepest pockets, and longest history is automatically the best choice. But that’s not always the case. According to the 2025 Edelman-LinkedIn B2B Thought Leadership Impact Report, more than half of B2B decision-makers (53%) say that when a company’s thought leadership is strong, brand recognition matters less.