Edison Research
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Businesses, governments, news operations – they all need to know.
They need to know the trends affecting their businesses, the opinions of the electorate, and the attitudes of their customers. From Fortune 500 companies to start-ups, from the United States Government to non-profits, Edison’s team of researchers and thought leaders is trusted in America and around the world to gather exactly the right information and to use it in exactly the right way.
With expertise in both quantitative and qualitative research, we utilize telephone, Internet, and in-person research. And our network of more than 19,000 experienced interviewers allows us to conduct research in almost any location.
Since 2004, as the sole provider of Election Day Polling data to the National Election Pool, Edison has conducted exit polls to project and analyze results for every major presidential primary and general election. Our work continues for the 2018 and 2020 U.S. elections, with Edison providing exit polls and tabulating the national vote across every county in the United States for ABC News, CBS News, CNN, and NBC News. Source
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| Scope | National |
|---|---|
| Language | English |
| Country | United States of America |
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Recent Articles
Search ArticlesYouTube Surpasses Spotify as UK’s Preferred Podcast Platform
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. YouTube has risen to the top as the most popular service used for podcast consumption in the UK, nearly two years after YouTube edged out Spotify in the U.S for the first time. According to Edison Podcast Metrics UK, 29% of weekly podcast listeners age 15+ choose YouTube as the service they use most to consume podcasts, surpassing Spotify (28%) for the first time on record.
Time Spent with On-Demand Audio Surpasses Linear Sources
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Over the history of Share of Ear® we have documented many megatrends that show how audio consumption has changed. One of the most consistent megatrends has been the conversion in time spent with “linear” forms of audio to “on-demand” platforms. As the nearby graph shows, when we began Share of Ear, the clear majority of time was spent with linear audio choices such as AM/FM radio and satellite radio.
Average Episode Length of the Top 25 UK Podcasts
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. How long should my podcast episodes be? The popular question is simple, yet the answer is more complicated than you think. Today, we’ve partnered with Ausha to look for some clues within the top shows in the UK.
Total Podcast Consumption Time Up 386% Since 2016
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Regular readers of this newsletter will not be shocked to hear that total podcast consumption time has grown considerably over the past ten years. But, just how much has total podcast consumption time grown? Share of Ear® from Edison Research at SSRS has that exact answer.. Share of Ear captures how many people listen to podcasts daily, as well as how much time they spend with the medium.
Audiobooks Provide Convenience and Time Away from Screens
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. The 2026 Infinite Dial measures that 58% of the U.S. 18+ population have ever listened to an audiobook, which is an estimated 157 million people. Each year, the Audio Publishers Association and Edison Research at SSRS collaborate to further understand the existing U.S. audiobook audience. Listeners are drawn to audiobooks for their convenience, portability, relaxing nature, and lack of screen time.
The Podcast Consumer 2026
Weekly Podcast Consumers Are Just as Likely to Watch as to Listen New Data from The Podcast Consumer 2026 Download The Podcast Consumer 2026 Report Edison Research at SSRS released The Podcast Consumer 2026, its annual in-depth study of the U.S. podcast audience. The findings point to a medium at an inflection point: for the first time, as many weekly podcast consumers are watching as are listening to podcasts.
How Popular is Podcast Consumption on Netflix and Tubi?
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Video streaming platforms have become increasingly involved in the podcast space, with Netflix and Tubi jumping into the podcast pool in January of 2026. Just last week, Netflix announced a deal potentially worth up to $100 million with Jay Shetty’s On Purpose podcast, resulting in video versions to be available only on Netflix and Spotify.
Weekly AI Usage Up 36 Million Americans in Three Months
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Brand new data from AI User Metrics, a subscription service from Edison Research at SSRS, measures monumental growth in weekly AI usage among Americans 18+. AI User Metrics fields twice a month to capture overall AI platform awareness and usage, with tracking data back to Q1 of 2026. In February of this year, we published an insight showing that 52% of Americans use any AI chatbot weekly.
The Top 25 Podcasts in the UK for Q1 2026
The Joe Rogan Experience, The Diary Of A CEO with Steven Bartlett, and The Rest Is Politics remain in the top three spots Glen Mills, PA, USA, May 27, 2026 – Edison Research at SSRS announces the Top 25 Podcasts in the UK from Edison Podcast Metrics based on reach for the first quarter of 2026 among weekly podcast listeners ages 15+. The Joe Rogan Experience,The Diary Of A CEO with Steven Bartlett, and The Rest Is Politics top the list, as they did in Q4 2025.
Edison Research at SSRS Webinar: The Podcast Consumer 2026
MEDIA ADVISORY Glen Mills, PA, May 21, 2026 – Edison Research at SSRS announces that The Podcast Consumer 2026 will be presented in a webinar on Wednesday, June 3 at 2pm ET.