Zero Distance

Meet Katie Kim and Anya Fazulyanov, who were part of our 2026 e.l.f.tern class. In this week's Substack, they share their experience at e.l.f.: what first drew them to the brand, what their day-to-day looked like and even the unexpected way a plate of Swedish meatballs sparked the idea behind their winning capstone pitch. Although they worked in very different departments, they found their way to each other and built a bond with their capstone group that will last long after this program.

In this week’s Substack we’re taking you behind the scenes of e.l.f.’s latest product launch that centers on all things pickle. e.l.f. Cosmetics’ Glow Reviver Melting Lip Balm now comes in three limited-edition pickle flavors: Real Dill, e.l.f. von Dill and Spicy Lil’ Dill. For some extra fun, they even created a pickle-themed makeup sponge. Meet Kelsey Shellito and Holly Nguyen, who are on e.l.f.’s innovation team and played a big part in bringing this new line to life.

Meet Kate Winschuh, a senior manager on the investor relations team at e.l.f. Beauty. She’s been an e.l.f. for nearly two years, but her love for beauty? That goes way, way back. At age twelve, she was raiding her mom’s makeup bag and creating her own products by mixing Vaseline with herbs from the garden, then trying to sell them to her parents for $15 a pop. That’s where her love of the industry sparked.

Founded in 1973, Women In Film (WIF) has championed gender equity in the screen industries for over 50 years, driving change through strategic advocacy, career development and industry-leading research. Last year, WIF and e.l.f. Cosmetics launched the e.l.f. Makers program, naming five WIF Fellows as inaugural grant recipients to support their individual filmmaking careers.

e.l.f. Beauty partnered with BAFTA for their 22nd Annual Student Awards. This year’s awards received submissions from more than 600 universities worldwide across the film, games, and immersive categories. The 15 finalists were flown to Los Angeles for Experience Week, which included a full itinerary of studio visits, workshops and industry networking events. And what made Experience Week a little more e.l.f.ing special?

A cultural moment is happening in women’s soccer. You can feel it in every sold-out stand and among every girl in the crowd who’s starting to believe the pitch belongs to her too. None of this happened by accident. It was built, generation after generation, by women who refused to accept “good enough.” Meet Ally Sentnor, a midfielder and forward and one of the most electrifying young talents in the game today.

This week’s Substack is by Tatum Robinson, Content Marketing Manager at Fair Trade USA. In this piece she discusses setting a new bar and signaling to the market that people and the planet belong at the center of how products are made. That decision wasn’t an accident. e.l.f. and Fair Trade USA partnered to build cosmetics-specific standards that protect workers and our home planet. Today, the impact is tangible.

We’re back with Part 4, the final piece of Elite Recruiter, Deepali Vyas’ board readiness series, and if you’ve been following along, you already know this isn’t your typical career advice. Deepali, one of the most respected executive search leaders in the game, has been pulling back the curtain on exactly how board seats are won, the pathways, the gatekeepers, the unwritten rules. Parts 1 through 3 gave you the map. Part 4 gives you the engine.

Dr. Marcus Collins’ journey to writing this piece started with one unforgettable offsite in Cabo, and it’s been reshaping his work ever since. Two years ago, Kory Marchisotto, president of e.l.f. Brands invited him to speak at our companies offsite, no hidden agenda, just hoping a brilliant mind might enjoy the view.

Founded in 1973, Women In Film (WIF) has championed gender equity in the screen industries for over 50 years, driving change through strategic advocacy, career development and industry-leading research. Last year, WIF and e.l.f. Cosmetics launched the e.l.f. Makers program, naming five WIF Fellows as inaugural grant recipients to support their individual filmmaking careers.