Emerald Publishing

Purpose Sustainable practices in food delivery are increasingly common, but their psychological effects on consumers remain underexplored. In this research, the authors examine the impact of sustainable food delivery (using electric vehicles) on consumers’ emotions and their decisions to order unhealthy food.

Purpose As virtual conversational assistants (VCAs) become more advanced and prevalent, the nature of interactions is evolving. Drawing on social exchange, anthropomorphism and gratification theories, this paper aims to offer theoretical and empirical insights to increase understanding of human-machine (H-M) interactions.

Purpose This research aims to investigate how workforce-wide diversity, defined as the proportion of employees from underrepresented communities (URCs) across all organizational levels, influences consumer perceptions of environmental stewardship. The authors propose that consumers may interpret higher workforce-wide diversity as a signal of stronger environmental commitment.

Purpose This research explores the impact of augmented reality (AR) face filters, prevalent across social media platforms such as Snapchat, on users’ well-being and self-concept. While AR technology provides various benefits, its potential negative impacts remain underexplored, particularly in the context of AR face filters.

Purpose This paper aims to investigate how brands emerge and acquire value in decentralized digital ecosystems and examines the role of electronic word-of-mouth (eWOM) on social media in shaping their market interest and valuation.

Purpose This study aims to examine how customer experience (CX) management aligns with broader marketing strategy in B2B contexts, focusing on how the stability of the supplier’s interacting team and the use of financial incentives jointly shape CX and subsequent buyer behaviour. This study conceptualises CX–marketing alignment as a dynamic organisational capability that balances structural continuity and behavioural adaptability. Design/methodology/approach A mixed-methods approach was used.

Purpose Word of mouth (WOM) is often regarded as a key marketplace signal of product and service quality. However, WOM following co-creation failure may not always reflect consumers’ actual experience. This research aims to examine how different levels of customer participation (high vs low) affect consumer WOM following a co-creation failure. In doing so, it identifies impression management motivation as the underlying process and reveals social exposure as a boundary condition.

Purpose This research aims to investigate how the timing of subscription activation, immediate versus delayed, shapes consumers’ long-term subscription commitment and identifies the psychological mechanisms underlying this effect. Design/methodology/approach The authors use a series of experiments across different contexts, including controlled laboratory experiments, online experiments with diverse samples and a randomized field experiment across multiple subscription settings.

Purpose Research on community tourism recognises the value of community stakeholder involvement, yet limited attention has been paid to how these stakeholders navigate transitions from top-down to bottom-up governance under conditions of declining institutional support. This study aims to examine how community stakeholders respond to transitionary periods and theorises how these responses reshape community-led tourism.

Purpose This research aims to analyse the management of public WASH infrastructure across different local governments through the lens of a proposed conceptual framework, and explores specific and common challenges, with the aim to enhance understanding of the current public infrastructure practices and design value-adding strategies that effectively meet societal WASH demands.