Emerald Publishing

Table 1.

Purpose A program co-designed by consumer behaviour academics, older adults and educational/support agencies was developed to scale ways to bridge seniors’ information and communication technologies (ICT) capacity gap, improve users’ online experiences and mitigate perceived risks. Design/methodology/approach Research methods included interviews, surveys, workshops and evaluations of ICT resources.

Purpose This research aims to examine how fear-based stimuli can forge emotional brand attachment, offering a novel emotional pathway for strengthening consumer-brand relationships. Design/methodology/approach Three laboratory experiments across product categories exposed participants to fear-based stimuli. A moderated mediation model tested the effects of fear arousal and the presence of a previously attached brand.

Purpose This paper aims to examine how sadness-induced hedonic choice patterns can be attenuated through a micro-restorative wilderness experience, countering helplessness. Design/methodology/approach Drawing upon theories of emotion appraisal and environmental psychology, this study uses logistic regression and Hayes PROCESS Macro Model 7 to examine the conditional effect of wilderness elements present in the service environment on sad individuals’ food choices via helplessness.

Open figure viewer Keywords: Brand gratitude, Sincerity, Relationship quality, Service experience, Interaction channel, Latency Brands frequently express gratitude across various service interactions, ranging from a simple “thank you” at checkout to post-purchase appreciation messages. These practices reflect a widespread belief that gratitude strengthens relationships with consumers (Chou et al., 2023).

Purpose This study aims to examine how dissatisfaction among a few consumers can proliferate to cause disproportionate revenue losses across the broader customer network. The focus is on the adverse effects of negative word-of-mouth (NWoM) on firm revenue resulting from the interaction between consumer revenue heterogeneity and homophily, on the one hand, and consumer social network attributes, on the other hand.

Open figure viewer Keywords: Sustainability initiatives, Willingness to pay premiums, Response efficacy, Fatalism, Biometric technology Growing consumers’ awareness of environmental and social challenges associated with their consumption patterns has driven demand for sustainable products (Han, 2021).

Open figure viewer Keywords: Sustainable consumption, Practice theory, Everyday consumption, Ontological security, Teleoaffectivity, Typology of practice, Sequential qualitative multi-method, Routines, Cultural logics In her quest for a sustainable lifestyle, Emma grapples daily with the tension between ingrained routines and eco-conscious ideals. In the kitchen, she excels at minimising food waste, carefully planning meals and composting diligently.

Purpose Although design-related issues have attracted increasing attention in the marketing literature, a deeper understanding of strategic design orientation and its interplay with market orientation in generating new product advantage remains lacking.

Open figure viewer It has come to the attention of the publisher that the article by Roh, T., Xiao, S., Park, B. and Samiee, S. (2026), “Exploring disruptive and social innovation in MNE affiliates in emerging markets”, European Journal of Marketing, Vol. ahead-of-print, No. ahead-of-print, Link to Exploring disruptive and social innovation in MNE affiliates in emerging marketsLink to the cited article, contained incorrect results of the Findings section of the abstract.