The chief executive of Swedish appliance brand, Electrolux, Yannick Fierling, is calling on the EU to introduce an Action Plan to promote Europe’s industrial future, and safeguard the appliance industry to help it better withstand ongoing challenges. In a special blog, which you can read in full, here, Mr Fierling notes how the home appliance industry has deep roots in Europe, but that growing challenges are putting significant pressure on the industry.