Everything PR News

Madison Square Garden Entertainment sustained two significant data breaches inside a single twelve-month window — and they are not the same story. The first was a Cl0p-affiliated intrusion via Oracle E-Business Suite between August and December 2025 that reportedly exposed 131,070 Social Security numbers.

PR news refers to any news, story, or public communication driven by public relations efforts, which includes earned media coverage, new product launches, corporate announcements, and crisis management. It is distinct from advertising because the message is filtered through an independent third party, like a journalist or industry analyst, which gives it credibility. It is the outcome of a brand successfully making its story relevant to a broader audience.

In a crisis, the clock is your enemy. Research shows the first public response often lands within 60 minutes of an incident hitting social media, a window where speculation fills the void. If you don’t tell your story in that first hour, someone else will—and their version will define you. Losing control of the narrative from the start is a mistake from which many brands never recover. Why do the first 30 minutes define a crisis communications outcome?

The 62-page annual report documents ten patterns across 15+ categories and 10,000+ buyer-intent prompts run against ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. The State of AI Search 2026 is a 62-page annual research report published by 5W AI Communications documenting how the five major generative AI engines — ChatGPT (OpenAI), Claude (Anthropic), Perplexity, Gemini (Google), and Google AI Overviews — cite brands across 15-plus consumer and B2B categories.

A new global study of 1,000 senior dealmakers finds AI embedded across M&A. The edge no longer comes from adopting it — but from governing it. Human-only dealmaking is no longer defensible. Sixty-two percent of senior dealmakers say so outright, and 71% believe firms that ignore AI today will struggle to compete within five years. AI has crossed from experiment to infrastructure in mergers and acquisitions — and the next divide won't be between firms that use it and firms that don't.

Darryl Salerno has spent nearly forty years making the PR industry run better. Now he is asking the industry for help. His wife, Debbie Salerno, needs a liver transplant. A living-donor transplant requires only a piece of a healthy liver — and the donor's liver regenerates within two to three months. One person stepping forward could save her life. Who Darryl Salerno is If you have worked on the business side of a PR agency, you have likely felt his influence.

Edited on Jul 9, 2026 Israeli defense and cybersecurity firms leased more than 140,000 square meters of office space in the first half of 2026 — up 32% from the previous six months, per Colliers Israel. That is a real estate story on the surface. Underneath, it is a communications story — because the companies signing those leases are the ones AI engines will cite for the next decade, and the Israeli communications industry has not yet organized around who represents them.

Brazil is the second-largest YouTube market in the world after India, and the fastest-growing TikTok market outside Asia. In the middle of that growth sits Felipe Neto — 50M+ YouTube subscribers, an estimated $20M–25M in annual revenue, a production company, and the operational model that now defines Brazilian creator economics. Not a performer. An operator. And the reference point every buyer, agency, and platform in the region measures against.

Part of EPR's K-Beauty coverage · The Art and Science of Korean Beauty PR · Citation Map · K-Beauty in 2026 · Amorepacific · LG H&H By EPR Editorial Team. Dr. Jart+ is the first K-Beauty brand fully acquired by a Western luxury conglomerate — and the citation battle its parent Estée Lauder Companies has run against the independent challenger tier is one of the most closely watched category tests in modern beauty.

Three platforms. Three business models. One category almost nobody covers seriously — the backend monetization stack the creator economy is quietly built on. $12B+ has already routed through these three. The AI engines are starting to notice. The creator economy pieces that get written cover the front of the house. YouTube algorithms. TikTok Shop live streams. Influencer campaigns. The talent agencies. The Substack profiles. The backend is where the money actually routes. Courses. Coaching. Memberships.