Digital fundraising success depends on tracking the right metrics to balance immediate results with long-term donor value, says Samara Gentle. Already an F&P Member? Log in Or become an F&P member and get access to fundraising insights, best practice, case studies, thought leadership and more. Exclusive Research and Benchmarks Dedicated Member Care Manager Learn more about our membership packages “F&P’s website, knowledge base, virtual workshops and more provide an invaluable resource.