Farm Journal Media

Kansas City, MO., (July 8, 2026) – Farm Journal today announced the launch of My Farm Journal, a new customer portal designed to create a more connected and personalized experience across the company’s network of brands, events, and business solutions.

But are all vendors that offer programmatic advertising pretty much the same? Hint: They're not. Capabilities differ quite a bit. If you're hoping to reach an agriculture audience, you need a vendor that knows how to do it. Unlike marketing for, say, Coca-Cola, a product that most people might buy, ag products require a more complex strategy appealing only to farmers or ag audiences.

The Market Changed. Marketing Has To Change Too. Ag marketers are being asked tougher questions than they were just a few years ago. Budgets are tighter, finance teams want proof of impact, AI is accelerating campaign execution and the data infrastructure many marketers relied on is becoming less reliable. The result is a new reality: digital performance can no longer be judged by reach, clicks and impressions alone.

Rather than overcomplicating the process, Munger focused on building a simple, highly targeted strategy aligned with sales, leadership, and the company’s long-term growth goals. “I’ve always been a big believer in developing a comprehensive marketing plan,” Munger says.

“We always market with an eye to innovation,” says Rochelle Bohm, CMI Orchards Vice President of Marketing. “We like to try and shake things up in the produce aisle and introduce innovation wherever possible.” A Program Approach to Innovative Marketing It’s a good time to have an innovative culture, with more than half the population being Gen Z and Millennials. These groups are digitally acclimated, and they like personalization over the mass corporate marketing approach of the past.

How to Build the Right Digital Audience Strategy for Your Marketing Objectives In agriculture, precision is not optional. Buying cycles are long, margins are tight and every marketing dollar is under pressure to deliver results. Yet too many digital programs still prioritize scale over strategy and engagement over qualified outcomes. Better performance does not start with more impressions.

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Why Attention Matters More Than Response for Advertisers For many years, click-through rate was the primary metric used to judge digital performance in agriculture. Today, it no longer tells the full story. For many years, click-through rate was the primary metric used to judge digital performance in agriculture. Today, it no longer tells the full story.

Slowing Down to Move Forward: What Ann Handley’s NAMA Keynote Means for Ag Marketers Most ag marketers know the feeling of a campaign going out the door faster than it should, or a social post publishing because the calendar demanded it. At the 2026 NAMA conference in St. Louis, Ann Handley gave that feeling a name, and a solution.

Slowing Down to Move Forward: What Ann Handley’s NAMA Keynote Means for Ag Marketers Most ag marketers know the feeling of a campaign going out the door faster than it should, or a social post publishing because the calendar demanded it. At the 2026 NAMA conference in St. Louis, Ann Handley gave that feeling a name, and a solution.