Farm Journal Media

Kansas City, Mo. (Aug. 21, 2026) — Farm Journal’s Pro Farmer today released its highly anticipated national production estimates for the 2026 U.S. corn and soybean crops, estimating corn production at 15.344 billion bushels and soybean production at 4.572 billion bushels. Corn: Pro Farmer estimates the 2026 U.S. corn crop at 15.344 billion bushels, based on an average yield of 173.2 bushels per acre.

Kansas City, MO., (August 17, 2026) – Today Farm Journal‘s, Pro Farmerkicks off its 34th annual Crop Tour, continuing a more than three-decade tradition of providing to farms of all sizesan independent, boots-on-the-ground assessment of the nation’s corn and soybean crops. Each year, scouts who typically spend their days on farms and working in the ag industrytravel thousands of miles across the Corn Belt and volunteer with CropTour.

Rodale Institute Launches $139M Campaign to Bridge Organic Produce Supply Gap With consumer demand outstripping domestic availability, Rodale Institute’s new “10 Million Acre Solution” aims to scale U.S. organic farmland through research, training and a new $24 million innovation hub. How Organic Helps Drive Garlic Sales Suppliers report sales of organic garlic trending upward and becoming an increasingly important piece of their business.

Binghamton Researchers Use VR Digital Twins to Make Farming Accessible What’s the story?Engineers at Binghamton University have created a virtual reality system that generates real-time 3D "digital twins" of physical greenhouses. By pairing VR goggles with soil and plant sensors, users can remotely walk through their crops, monitor live environmental data and inspect individual plants without ever stepping foot inside. Why it matters.

Kansas City, MO., (July 8, 2026) – Farm Journal today announced the launch of My Farm Journal, a new customer portal designed to create a more connected and personalized experience across the company’s network of brands, events, and business solutions.

But are all vendors that offer programmatic advertising pretty much the same? Hint: They're not. Capabilities differ quite a bit. If you're hoping to reach an agriculture audience, you need a vendor that knows how to do it. Unlike marketing for, say, Coca-Cola, a product that most people might buy, ag products require a more complex strategy appealing only to farmers or ag audiences.

The Market Changed. Marketing Has To Change Too. Ag marketers are being asked tougher questions than they were just a few years ago. Budgets are tighter, finance teams want proof of impact, AI is accelerating campaign execution and the data infrastructure many marketers relied on is becoming less reliable. The result is a new reality: digital performance can no longer be judged by reach, clicks and impressions alone.

Rather than overcomplicating the process, Munger focused on building a simple, highly targeted strategy aligned with sales, leadership, and the company’s long-term growth goals. “I’ve always been a big believer in developing a comprehensive marketing plan,” Munger says.

“We always market with an eye to innovation,” says Rochelle Bohm, CMI Orchards Vice President of Marketing. “We like to try and shake things up in the produce aisle and introduce innovation wherever possible.” A Program Approach to Innovative Marketing It’s a good time to have an innovative culture, with more than half the population being Gen Z and Millennials. These groups are digitally acclimated, and they like personalization over the mass corporate marketing approach of the past.

How to Build the Right Digital Audience Strategy for Your Marketing Objectives In agriculture, precision is not optional. Buying cycles are long, margins are tight and every marketing dollar is under pressure to deliver results. Yet too many digital programs still prioritize scale over strategy and engagement over qualified outcomes. Better performance does not start with more impressions.