New company aims to strengthen glyphosate supply and market focus Bayer has announced the creation of Ruveon LLC, a new company that will oversee its U.S. glyphosate business. Based in St. Louis, Missouri, Ruveon will handle pricing, production, logistics, and market strategies for glyphosate products sold in the United States. The move is part of Bayer's broader Five-Year Framework, a plan designed to strengthen business performance, improve operational efficiency, and support long-term growth.