Floor Covering News
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Floor Covering News is the strongest link in the retail floor covering chain. For the past 30 years, retailers and distributors have turned to this publication as their preferred read for the information they need to succeed.
With greater frequency, more editorial content and more advertising pages than any other publication in the industry, FCNews is an undisputed leader. In addition to being the No. 1 choice, all the way from readers to advertisers, no floor covering trade journal publishes more supplemental guides to help the retailer and retail salesperson succeed. Source
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Media Outlet details
| Scope | National, Trade/B2B |
|---|---|
| Language | English |
| Country | United States of America |
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| Accepts contributed content | Yes |
Recent Articles
Search ArticlesLions Floor partners with Material Bank to expand A&D access
Paramount, Calif.—Lions Floor has partnered with Material Bank to expand its presence within the architecture and design community. The partnership gives design professionals easier access to Lions Floor products. Architects and designers can discover products, review information and request samples through Material Bank. The move also supports Lions Floor’s investment in resources for the specification process. The company aims to make product sourcing easier for design professionals.
Moisture issues persist despite ‘better’ products
From adhesives with built-in moisture protection to sheet membranes, liquid-applied systems and epoxy systems, more moisture control products are on the market today than in our industry’s history. Yet, moisture-related flooring failures persist, causing us to examine where the real risk lies. Moisture issues rarely trace back to the control product itself.
National Karastan Month energizes dealer base
Flooring retailers are looking to seize the sales potential opportunity that National Karastan Month presents. National Karastan Month is not just another sales event on the calendar for flooring retailers. The twice-yearly campaign represents for them a golden opportunity to excite their customer base while generating healthy revenue for their business. Coming off a successful “Style Meets Savings” spring event dealers are eagerly anticipating the fall campaign, which runs from Sept.
Great Lakes Carpet & Tile names Tom Urban chief operating officer
Wildwood, Fla.—Great Lakes Carpet & Tile has promoted Tom Urban from general manager to chief operating officer. In his expanded role as COO, Urban will oversee the company’s day-to-day operations and sales organization while working closely with the leadership team to drive operational performance, profitable growth and continued development of the company’s management structure.
Gerflor adopts Unilin Technologies’ ClickControl system
Wielsbeke, Belgium—Gerflor signed a licensing agreement to use Unilin Technologies’ patented ClickControl technology. The company will integrate the system into its flooring production process. Unilin Technologies designed ClickControl to automate quality control and improve profiling operations. The technology aims to increase accuracy, efficiency and safety during quality assurance. ClickControl automatically measures the precision of milled click profiles on floorboards.
Mohawk helps renovate Children’s Development Academy
Roswell, Ga.—Mohawk partnered with Sunshine on a Ranney Day to renovate the Children’s Development Academy. The project created refreshed, functional spaces for the school’s growing community of children, teachers and families. The Children’s Development Academy is a nonprofit preschool serving low-income working families in metro Atlanta. The school serves up to 200 children each year, ages 12 months through 5 years.
How RSAs can control the customer experience
The economy continues to present headwinds for flooring retailers. While many are experiencing challenges—less foot traffic, increased costs, uneven sales—there’s one important thing you, the RSA or store owner, can always control: the customer experience. When customers walk into your showroom, the ultimate goal is to help them buy a floor they’ll love.
What’s new for fall
Flooring retailers often approach the fourth quarter as an opportunity to close the year on a positive note, bolstered by an influx of new products to potentially invigorate an unsteady residential retail market. The good news: There is a wave of new offerings hitting the market this fall that could turn the tide for dealers in the fourth quarter. Here are some examples: Anderson Tuftex Lumen is a study in light and the way illumination can shape the mood of a space.
AHF Products launches Quiet Comfort underlayment collections
Mountville, Pa.—AHF Products has introduced new Quiet Comfort underlayment collections for Armstrong Flooring and Bruce. The portfolio expands AHF Products’ installation accessories for resilient, laminate and hardwood flooring. It offers options for varying project requirements. The collections address moisture protection, sound reduction, comfort underfoot and compression stability. AHF designed them for residential, multifamily and select light commercial applications.
Tuesday Tips: Turning knowledge into results
Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts present short video tips for improving customer service and optimizing staff performance. In the end, it’s all about understanding the importance of doing 100 things just 1% better than your competition. In this week’s Tuesday Tips, Tom Jennings, retail training expert, looks at why knowing more does not always lead to better performance.