Feefo

Seven major trends are reshaping how consumers discover, evaluate, and buy online — and each one raises the bar on trust. AI shopping agents are processing real transactions through dedicated payment rails. Social platforms have become full storefronts. Mobile dominates global sales yet still haemorrhages conversions at checkout. Meanwhile, EU regulation is turning sustainability from a brand message into a compliance obligation.

Insurance trust is rising, but largely because premiums are falling. That presents a challenge for insurers: trust built on price alone can disappear when prices rise again. Our Trust Advantage 2026 research suggests verified reviews offer a more durable alternative. Consumers increasingly look for independent proof before buying, yet most insurers still limit review content to policy pages and comparison site listings rather than using it in the marketing that drives consideration.

Whichever ecommerce platform you use, whether that's Shopify, WooCommerce or Adobe Commerce, most tools work harder when they're fed the right data. Modern ecommerce growth relies on more than a storefront and a marketing budget. Retailers need a connected stack of tools to manage customer acquisition, retention, support, payments and loyalty. The platforms below are some of the most widely used solutions in ecommerce today, and each plays a specific role in helping teams scale efficiently.

London, 10th August 2026 – Feefo, the purchaser–verified reviews and insights platform, will exhibit at eCommerce Expo 2026, taking place 23–24 September at ExCeL London. The event, co–located with Technology for Marketing, brings together over 10,000 senior eCommerce and marketing professionals across two days.

Our Trust Advantage 2026 report demonstrates that consumer attitudes towards trust and reviews are shifting. As fake reviews attract greater regulatory scrutiny and AI-generated content becomes more prevalent, shoppers are increasingly looking for signals that what they're reading is genuine. The modern customer journey is no longer a straightforward path from discovery to purchase.

Most online businesses understand the importance of collecting verified customer feedback. Collecting those reviews is a great first step, but how you present that feedback to your site visitors is how you can push the needle on whether they actually decide to buy. Hiding your best testimonials at the bottom of a webpage isn’t the best way to boost your bottom line.

[LONDON, 30th June 2026] – Feefo, the purchaser-verified reviews and insights platform, has published new research showing that brands that fail to feature customer reviews in their advertising risk actively deterring buyers, rather than simply missing an opportunity to influence them.

Often seen as defining the modern lifestyle, consumer electronic purchases are rarely casual. Order values are higher, purchases are typically considered rather than impulsive, and the products themselves are complex enough that buyers can’t rely on instinct alone. Reviews close that trust gap. In fact, 54% of UK electronics buyers say they always check them before purchasing, according to Feefo's Trust Advantage 2026 research.

In this masterclass – Closing the Feedback Loop – we… closed the loop on our feedback best practice masterclass series. In our final session, Feefo's Customer Success Manager Bonnie Bakoh and Data Product Manager Charlie Newman were joined by Stephen Teeuw from Peter Nyssen. They discussed how to use reviews to build ongoing relationships with customers, and how to use the data within reviews to improve products and services over time. Here are the highlights.

Peter Nyssen has been selling bulbs to UK gardeners since 1958. In 2025, their customers left over 4,500 Feefo reviews. For most of that time, 97% of those customers – the satisfied ones – heard nothing back. Feefo's AI Replies changed that: the team now responds to 75% of reviews, reaching thousands of customers who'd previously gone unacknowledged.