FIPP
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FIPP - Connecting Global Media, represents content-rich companies or individuals involved in the creation, publishing or sharing of quality content to audiences of interest. FIPP exists to help its members develop better strategies and build better businesses by identifying and communicating emerging trends, sharing knowledge, and improving skills, worldwide. Source
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Media Outlet details
| Scope | International, Trade/B2B |
|---|---|
| Language | English |
| Country | United Kingdom |
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Recent Articles
Search ArticlesLulu Skantze, Chair of FIPP’s new Initiative for Kids Trusted Media, on nurturing the next generation of readers
27 August 2026 While travelling back and forth from London by Eurostar recently, Lulu Skantze decided to do some impromptu market research. “Both ways I sat at a table with a family of three and in both situations, I saw the same behaviour,” says the co-founder and Editorial Director of Storytime Magazine, the pioneering UK children’s media brand. “The adults sat down and straight away plugged themselves and the child into screens to watch a series.
TED’s Cyndi Stivers: Why curiosity is still one of media’s greatest strengths
27 August 2026 From hot-type newspapers to cool-kid magazines, from Time Out to TED, Cyndi Stivers reflects on curation, global audiences and why great stories will always depend on human judgement. Cyndi Stivers began her media career in a New York City newsroom where stories were still printed using hot type. At the same time, she was taking programming classes at college, convinced that the way newspapers were being made was not going to last.
Searching for answers: How Allure is successfully negotiating the new discovery landscape
21 August 2026 The rapidly changing discovery landscape has forced media brands to find better ways to reach and retain readers. For one American women’s fashion beauty magazine, the solution was written in the stars. Condé Nast’s Allure, a leading beauty brands since the early 1990s, discovered it was particularly exposed to AI Overviews, the Google Search feature that puts a summary at the top of the page. The reason? Its zodiac coverage.
What publishers can learn from Australia’s battle with the platforms
18 August 2026 Former Australian Communications Minister Paul Fletcher reflects on the News Media Bargaining Code, platform power and why AI is reopening questions about the value of publisher content. When Australia introduced its News Media Bargaining Code in 2021, it was responding to a problem publishers around the world were grappling with: technology platforms were deriving value from journalism without agreeing a price with the businesses producing it.
“This is the new world”: Why publisher-creator relationships matter more than ever
17 August 2026 Christian Toksvig on creator media, legacy brands and how publishers can use their strengths to build new kinds of partnerships. After years in the magazine industry, Christian Toksvig, Co-Founder & CEO, Cocoa Media, moved into digital media, then television and streaming, helping launch and manage services including HBO Max in Europe. More recently, his work has focused on how established media brands can work with creators.
Is your organisational chart lying to you?
17 August 2026 Media advisor Selma Stern, who will be speaking at the FIPP World Media Congress 2026 explains why publishers’ biggest challenge may not be strategy, but the way they’re organised to deliver it. Many publishers are pursuing similar goals: growing subscriptions, diversifying revenue and working out where AI fits into their businesses. Selma Stern believes one of the biggest obstacles may be less visible: the way organisations themselves are structured.
Lessons in turning newsletters into subscription engines
13 August 2026 Dating back to Roman Times, the humble newsletter has not only endured but has grown in relevance and importance. Bypassing unpredictable algorithms and social media toxicity, newsletters establish a direct, owned connection with audiences, who see them as a highly trusted source of information. And big publishers have taken note. At last count, The Guardian has more than 50 newsletters, The Economist has 24, and the Financial Times more than 40.
Beyond borders: Time’s SVP of Business Development & Strategic Partnerships Bridget Wilson on expanding the brand through global partnerships
23 July 2026 “There’s never been a more exciting time to be at Time,” says Bridget Wilson as she contemplates being back at the famously red-bordered magazine as its SVP of Business Development & Strategic Partnerships after a year away. These truly are extraordinary times at the 103-year-old legacy brand. Wilson has stepped back into the fold at a time when the magazine’s bold Time 3.0 strategy is in full swing.
HBR’s Erika Heilman: Growth comes from knowing where to focus
22 July 2026 From premium subscriptions to AI, Erika Heilman explains why growth depends on customer insight, disciplined strategy and knowing what not to pursue. There can be a temptation in publishing to respond to disruption by doing more: launching new products, experimenting with new platforms and chasing new audiences. Erika Heilman thinks focus begins with saying no.
What Newsweek has learned about building deeper brand partnerships
20 July 2026 At FIPP World Media Congress, Kylie McCoy will discuss how publishers can move beyond reach-led advertising by connecting audience trust, editorial authority and partner needs. For Kylie McCoy, Vice President, Strategic Marketing at Newsweek, the future of brand partnerships is less about selling ad space and more about understanding what a partner is trying to achieve.